ken-blanchard
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The Anvil of Crom: Player feedback and "Raving Fans"
A long time ago on a career path far, far away, I served as a director in a small business consulting firm. The project was spun off from a larger, older company, and its aim was to provide better and more personal services to a subset of clients that the parent firm was struggling to connect with. Along with my new assignment, I was handed a copy of the book Raving Fans by our CEO and instructed to commit its principles to memory and to integrate them into my daily workflow (despite the fact that said workflow had little to do with direct client/end-user interaction). How does any of this relate to Age of Conan or The Anvil of Crom? Well, the book is basically the businessman's customer relations Bible, and I was reminded of it earlier in the week when Funcom's Craig "Silirrion" Morrison commented on a Daily Grind that I wrote about game developers and the large gap that often exists between their products and their customers' desires.
