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Movie studios sign on for satellite-based digital delivery to theaters
We doubt we'll see any reduction in ticket prices, but the process of bringing new movies to theaters could get easier very soon as five major studios have signed on with the Digital Cinema Distribution Coalition (DCDC) to use its satellite distribution network. Lionsgate, Universal, Disney, Warner and Paramount are all on board with the scheme, which says it will provide participants access to "a host of delivery options" as digital projection becomes increasingly common. The Hollywood Reporter quotes spokesman Randolph Blotky saying the network is expected to reach 300 locations when it launches this summer, all of which will be equipped with an appliance from video distributor KenCast. The satellite end of things is being handled by EchoStar/Deluxe, and once it's rolled out should make things much easier than the current system of shipping hard drives back and forth. Of course, what we're not hearing so far is if/how this upgrade will reach smaller, older theaters that are facing pricey upgrades from film-based equipment, but with theater chains like AMC, Regal and Cinemark forming the DCDC along with Universal and Warner, those considerations are probably a little further down the list.
