kevin kenson
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The cameras YouTubers love
It's easy to forget that for some of the world's biggest YouTube creators, their rise to internet stardom all started with making videos on a webcam. That's exactly how people like Marques Brownlee (aka MKBHD) and Justine Ezarik (aka iJustine), who now have more than 8 and 5 million subscribers, respectively, began their careers as YouTubers almost a decade ago. But for both of them, gone are the days of using a webcam to create video content. As technologies such as full-frame mirrorless cameras, 4K and 8K have emerged, so too has Brownlee's and Ezarik's desire to up their production value -- especially since their channels focus on consumer electronics. In 2019, videos from Ezarik and Brownlee can rival quality from TV shows and films, thanks to their investment in cameras like Sony's A7III and RED's 8K-ready DSMC2 Brain. The latter is a $60,000 system, which shows just how serious Brownlee is about the videos he makes. And Ezarik and Brownlee aren't the only ones trying to push the envelope for YouTube creators. Jacques Slade, whose channel about sneakers and tech has more than 1 million subscribers, works with a camera setup that consists of three Sony A7 IIIs. Popular YouTuber Casey Neistat, meanwhile, switches among a Canon 6D Mark II DSLR and Sony's A7R II and A7S II full-frame mirrorless shooters. It's clear there isn't a one-camera-fits-all solution for YouTube creators; they each have their own preference based on the brands they like, their audience and what they're shooting on any given day. For example, when Brownlee isn't using his RED 8K camera because he needs a smaller and lighter shooter, he'll jump to the Canon EOS-1D X Mark II. That's a long way from the webcam he started with on YouTube in 2009. To learn more about Brownlee's and others' choices, we spoke to some of the world's biggest YouTubers, who talked about the cameras they started with, what they're using now and what they recommend for newcomer creators.
