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Netflix schedules its original series 'House of Cards' for release February 1st
While Netflix has built its streaming service on content previously available elsewhere, its dive into exclusive original content begins in earnest February 1st of next year. That's when the David Fincher-directed House of Cards series that it reportedly outbid the likes of HBO and AMC for will debut, with all 13 episodes immediately available for streaming in all of Netflix's service areas. Lilyhammer was an exclusive of sorts that debuted earlier this year, however that was in association with Norwegian broadcaster NRK. Netflix is going it alone backing several original series that will roll out over the next year including the highly anticipated return of Arrested Development (they're apparently looking for walk-ons, check the video after the break), a murder mystery titled Hemlock Grove from Eli Roth, comedy Orange is the New Black from Jenji Kohan, the creator of Showtime's Weeds, and the second season of Lilyhammer. There's no word on why the series will launch next year instead of the originally scheduled "late 2012" window, however production of the second 13 episode season (which Netflix agreed to up front) is already scheduled to begin in the spring as well. We'll see if the new push for exclusive content can cover some of the holes in Netflix's catalog and keep current customers aboard while also attracting new viewers, even as competition in the subscription streaming arena increases.
Netflix is getting into the content biz, confirms 'House of Cards' will launch in late 2012
The rumors are true, instead of simply offering old content from others, Netflix is jumping back into the content business by licensing David Fincher's upcoming drama House of Cards for Watch Instantly streaming in the US and Canada before it airs anywhere else, or has even been produced. In a blog post and interview with AllThingsD, Chief Content Officer Ted Sarandos justifies signing up for the series sight unseen by pointing out the popularity of the earlier BBC miniseries on which it is based among Netflix members and the collective skills of both the director and lead actor Kevin Spacey. However, if you're waiting around for fresh content to pop up on Watch Instantly don't hold your breath, the 26 episode run produced by (interestingly, Netflix will neither produce nor own the show) Media Rights Capital isn't due to arrive until late 2012.
Netflix rumored to spend $100 million or more outbidding cable networks for one new TV show
While Netflix CEO Reed Hastings has suggested the company would avoid getting into the content business, Deadline Hollywood reports it outbid cable channels like HBO and AMC for a new David Fincher drama starring Kevin Spacey called House of Cards. The post goes on to suggest that the deal is still being negotiated but Netflix will be on the hook for two season which could cost it more than $100 million. Right now Netflix is flush with the cash of its 20 million strong subscriber base, but so far it has focused on enhancing it's $8 / month streaming package by spending on quantity, not necessarily quality new content even after deals with Relativity Media and Epix. A deal like this changes things completely and puts it directly in competition with the pay-TV biz, but we'll wait and find out how much of the rumor is true before putting up a deathwatch for HBO, Showtime and the rest.
