keymission360
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At Photokina, camera makers carve out their territory
Let this sink in: Since 2010, digital camera sales have fallen from around 120 million to 40 million units. The main reason, obviously, is that consumers can fulfill most of their photography needs with a smartphone. That leaves manufacturers a small but profitable high-end market. Judging by what I saw at Photokina, however, Canon, Nikon, Fujifilm, Olympus, Sony and Panasonic are all targeting that niche in different ways.
A first look at Nikon's KeyMission 360 VR action camera
Nikon may have pro photographers in the bag with its line of DSLRs, but the point-and-shoot market has all but disappeared, leaving in its wake action cams from GoPro and others. This year at Photokina, it's showing off the KeyMission range, which features the life-logging KeyMission 80, the GoPro-aping KeyMission 170 and, most interestingly, the VR video-producing KeyMission 360. We took a closer look at the latter, although our experience was confined to looking and feeling our way around the device, and watching some sample footage.
Nikon's VR-ready camera arrives in October for $500
Earlier this year, at CES 2016, Nikon took camera fans by surprise with its announcement of the KeyMission 360. But, back then, not many details were shared about the newly minted camera. The company only mentioned a few notable features, such as 4K video recording, NFC, WiFi and a waterproof design. Now, we're learning that the VR-ready shooter comes with two 20-megapixel (1/2.3-inch) sensors, electronic image stabilization, in-camera footage stitching and a swappable battery. Most importantly, Nikon today announced that the KeyMission 360 is set to arrive in October for $500. That's a little pricier compared to other similar devices, like Samsung's $350 Gear 360, but the Nikon camera has much better specs.
A closer look at Nikon's beastly D5 DSLR camera
As promised, we managed to take a closer look at the D5, Nikon's new flagship DSLR camera. Although the company didn't let us take any pictures with it (not yet anyway), we were able to pick it up and witness firsthand what it's like to hold it. Spoiler alert: this thing is a beast. It's definitely a heavy device, weighing in at roughly 3 lbs, and you'll know right away it does justice to its $6,500 price tag -- there are few shooters out there that will feel more premium than this one does.
Nikon reveals its own VR-ready action camera
Nikon isn't exactly quick to jump on the latest trends, as it still lacks a mirrorless camera with a truly large sensor. However, it just filled a giant hole in its lineup by launching its first action camera: meet the KeyMission 360. As the name implies, the tiny, cube-like cam is designed from the start for 360-degree images and virtual reality. It's also toughened up like many of the incumbent offerings, with drop-proofing to 6.6 feet and waterproofing to depths of 100 feet.
