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Toyota Kinto combines leasing, car sharing and other services in Europe
Toyota wants to evolve from a car-maker to a mobility company. To do that, it's launching Kinto, a new brand that will provide full-service leasing, car sharing, carpooling and subscription-based leases. Unfortunately, those offerings will only be available in Europe.
Toyota's car subscription service rewards you for safe driving
Toyota has teamed up with Sumitomo Mitsui Auto Service Company to launch a new car subscription service with gamification elements in Japan. The program is called Kinto, and it'll offer two tiers: the first, called Kinto One, will allow you to drive one Toyota vehicle over a three-year period for anywhere between $420 and $900 a month. When the tier becomes available on March 1st, you can choose from the available Prius, Corolla Sport, Alphard, Vellfire and Crown models. The other tier called Kinto Select will give you the power to drive one of the available Lexus-branded vehicles for $1,630 a month for three years.
