knowledgeandactiongraph
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Bing for iPhone makes it easy to jump from search straight to your apps
As Windows Phone continues to struggle, Microsoft has turned its focus towards making its trademark services like Office, Outlook and Bing available on Android and iOS. Today, the Bing app for the iPhone is getting a major update to better reflect how users want to search when on their phones, something that's been an increasing priority for Google as well. Ryan Gavin, Microsoft's GM of search, says that when he thinks how about mobile search differs from the desktop, the traditional list of search results that can get you eventually to an answer to a query aren't useful. "I just want an answer," Gavin says, "and I want to take that answer into an action, typically with some sense of urgency." To that end, Bing for iPhone puts the data from Microsoft's Knowledge and Action Graph right up front, alongside deep links right into the apps on your phone that'll let you complete the desired action using the tools you're used to.
