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Kobo quadruples the storage for limited-edition Aura One e-reader
Enthusiasm for e-readers has slowed in recent years, meaning new entrants have to boldly differentiate or they'll fall under the wheels of Amazon's niche-dominating Kindle. Kobo's Aura One, released in August, is unique in the world of devices: It's waterproof, meaning you can finally take an e-reader into the bath, and has softer light for nighttime perusing. Now Kobo is releasing a limited edition of the device with 32GB of storage, quadruple the space of the original -- which is great news for fans of comics and manga.
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Kobo Aura review: is spending $150 on an e-reader ever worth it?
Outside the US, Kobo is a major player in the e-reader space. Here in the states, however, mentioning the name will almost certainly elicit baffled stares. In 2011, the company was hit particularly hard when Borders, its main retail partner, shuttered. Since then, Kobo's been attempting to rebuild through networks of independent booksellers. One glaring misstep aside, Kobo has since put out solid devices, ones that could even stand up against what Amazon and Barnes & Noble are selling. Earlier this year, the company took this a step further with the Aura HD, a pricey, high-spec, 7-inch device for hardcore readers. Kobo didn't expect to move many units. The HD now accounts for a quarter of Kobo's e-reader sales. Clearly the company was onto something. As the successor to last year's Glo, the new Kobo Aura splits the difference between luxury and mainstream, borrowing some elements from the HD and giving them new life in a more affordable 6-inch device. In this case, "more affordable" means $150 -- that's still $20 more than the Glo and $30 more than the Paperwhite. The company's also made some updates on the software end, including, notably, the addition of the Pocket reading app. So, do the upgrades justify the asking price?
Kobo shows off its Aura e-reader, we go hands-on (video)
Remember that new e-reader from Kobo we told you about, not all that many minutes ago? Say hello to the Aura. The successor to the Glo owes more than just its name to the recently introduced Aura HD -- the device has also brought over the high-end specs and a bit of the device language from that Cadillac of e-readers. When the company handed off the reader, the first thing we noticed was that best in class front lighting. Kobo mastered that back with the Glo and has naturally trotted it out on subsequent devices. Also immediately apparent is the size of the thing. The Aura appears smaller than other six-inch readers. Hold it up against the Paperwhite and it's clear that there's considerably less bezel. Also, the bezel lays flush with the display -- Kobo's dumped the old infrared touch for a capacitive screen, so there's no need for a gap. The device is impressively thin and light compared to past Kobo readers -- and the rest of the market, for that matter. This really is an impressive piece of hardware, though even with that in mind, the $150 price tag may be tough for all but the most hardcore readers to swallow. Around the back, you'll notice that Kobo brought a bit of the crooked design from the HD, though it's a lot more subtle than on that reader. As an homage to past Kobo readers, the criss cross diamond design is back, though it's also far more subtle and smaller this time out.
Kobo unveils the Aura, a mid-size luxury e-reader
It was around this time year that Amazon showed off the Paperwhite at an event in a Santa Monica airplane hangar, debuting a front-lit display technology that would blow the months-old Nook Simple Touch with GlowLight out of the water. A few weeks later, Kobo introduced the Glo, which featured illumination that put both of the aforementioned readers to shame. Back in April, the company added another member to the family, a -- get this -- luxury e-reader. Kobo made it very clear that the nearly 7-inch device was a limited time only deal -- that is, unless the thing actually sold. Four months later, the Aura HD comprises nearly a quarter of the company's global e-reader sales. So, naturally, the product is sticking around. It's also serving as the inspiration for the Glo's successor (the Glo, too, will stick around -- though there's no word on price cuts to that device just yet). The Kobo Aura is, as its name implies, a smaller sibling to the Aura HD, with a standard-sized 6-inch E Ink display. And as ever, the company's also including that best-in-class front light technology here. CEO Michael Serbinis tells us that his company has also worked directly with E Ink this time out to greatly reduce those full-page refreshes that we've been accustom to seeing once every six pages or so amongst the last few generations of readers. The Aura is also the thinnest and lightest 6-incher Kobo's offered, at 0.32 inch thick and 6.1 ounces (compare that to the Glo's 0.39 inches and 6.5 ounces) -- a qualifier the company no doubt added to acknowledge the existence of the five-inch Mini.
