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  • Reuters/Steve Marcus

    Kodak is jumping on the cryptocurrency bandwagon

    by 
    Jon Fingas
    Jon Fingas
    01.09.2018

    Kodak's big film revival isn't working out as well as planned, which leaves it in a tough spot. How is it going to spark interest and raise a ton of cash in a hurry? Easy -- hop on the cryptocurrency bandwagon. The former legend has partnered with Wenn Digital to launch a KodakOne image-rights platform that takes advantage of KodakCoin, a photo-centric virtual currency. In theory, the monetary format creates a reliable photo economy -- the distributed trust of blockchain ensures you get paid instantly and securely the moment someone buys your pictures. KodakOne, meanwhile, continuously crawls the web looking for copyright violations.