LaneKeeping

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  • Ford's Driver Alert System keeps you in the right lane, recommends java on occasion

    by 
    Darren Murph
    Darren Murph
    10.29.2011

    It ain't the first automaker to do so, but Ford's taking a step in the 'stay in your own lane!' direction with a new technology package for the Explorer. The Driver Alert System is slated to launch in early 2012, and it'll tout new lane keeping technologies, including a system that can help detect drowsy drivers. The goal here is to keep sleepyheads from destroying lives -- be it their own or others -- by suggesting that they pull over, rest and have a sip of coffee if they've been cruising along for an extended period of time. Furthermore, a camera setup will monitor one's lane position, and if they drift too far away from the straight and narrow, their steering wheel will vibrate. It all sounds good and well, but the fact that a AAA survey found that over 40 percent of Americans have "fallen asleep or nodded off while driving" makes 'staying at home' seem like the sensible choice.