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Layar chief exits CEO spot in favor of print guru, edges closer to augmented reality magazine dreams
Layar previously signaled that it wants to get into augmented reality print media, and its founder Raimo van der Klein is putting his money (or at least, his title) where his mouth is. He's leaving the CEO position in favor of Quintin Schevernels, who comes from the print publishing world as VNU Media's COO. Van der Klein will hang around as Creative Director to keep the company pushing forward in new directions, but he sees most of the money-making coming from print-friendly tools like Layar Creator -- it only makes sense to have someone who's well-steeped in the medium (and who can turn a profit) running the show. Schevernels hasn't signaled any grand strategy changes in his first few hours on the job, although he might not be in any rush following the launches of apps like Stiktu. We'd just be ready for a whole lot of augmented reality magazines and cereal boxes in the near future.
Layar Creator sees an interactive future for print media via augmented reality (video)
Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based media go the way of paying for long distance or total privacy. Instead, it's opted to fully welcome it into this brave new digital world by letting publishers embed videos and interactive buttons onto existing printed materials. A mobile app can then display superimposed content that pops right up on the page when viewed through a device's camera. The new web app, Layar Creator, is free if you can get your stuff published and all Layared up before August 1st, but if you're a procrastinator, a 100-page bundle will run €999 ($1,242), or €15 ($18.65) per page. You can see the Layar Creator and AR app in full effect right after the break.
