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Promotional Consideration: The Usual Suspects
This week's creative but confusing installment comes from Leo Burnett Milan, the same advertising firm behind "Communion Day," the first Promotional Consideration ad (and one of the smartest) we ever featured. The print piece presents a police lineup of criminals and ne'er-do-wells, suspects for an unspecified crime -- really, it's less of a "whodunit" than it is a "what does it mean?" Step past the post break and peer through this one-way mirror to solve the mystery yourself!
Promotional Consideration: Communion Day
Promotional Consideration is a new weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out. Our christening post takes a look at an Italian ad for the handheld that won Epica's silver award for Press last year. Check past the post break for the full image.
Nintendo UK and ad agency split up
If you live in the UK and were hit by the advertising blitzkrieg that heralded the launch of the Wii, then you know this ad agency's work. Of course, you might have some opinions, be they negative or positive, about how the Wii was advertised in the region, so the news that the agency responsible (Leo Burnett) is calling it quits with Nintendo could be a good or bad thing in your eyes.The agency worked with Nintendo for 7 years and reportedly split with Nintendo due to a "change in business requirements," says UK marketing director Dawn Paine. If Marketing Magazine is to be believed, this all stems from a series of documentary-style commercials Leo Burnett shot for the Wii, which Nintendo insisted be reshot to 'look more like ads' weeks before the console's launch.
Leo Burnett's rain-sensitive cosmetic billboard
Advertising agencies are trying everything from window shopping to fiber-optic cement walls to LEDs outlining a building in order to catch the ever-wandering eye of the consumer. The Leo Burnett agency, a graphical genius of sorts, has its latest breakthrough concept plastered on a Max Factor cosmetic billboard. The pictured woman sports finely groomed eyelashes when kept dry, but rainy weather creates black runs akin to real life scenarios to presumably suggest that ladies should make haste in picking up the run-resistant flavor of makeup. So if you're trying to focus on important things like pedestrians and oncoming traffic while cruising through a torrential downpour, just make sure to not point and stare too awfully long.[Via Core77]
