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Pivotal Living hopes you'll pay $12 a year to use its fitness tracker
Fitness trackers come a dime a dozen and worse, they all seem to do the same thing: monitor your step count, calorie burn and sleep quality. As it happens, the Life Tracker 1, the first device from a startup called Pivotal Living, does all these things, and not much more. But it's not what the product does or how it looks that has the potential to distinguish it -- it's how you pay for it. Whereas most health trackers cost somewhere around $100, and work with a free companion app, Pivotal Living is charging $12 a year for access to its Android and iOS apps. For the money, you also get the hardware, a simple plastic band with an OLED screen for showing your daily step and calorie count. Every time the company introduces a new iteration, you can renew or extend your subscription for $12 and in so doing, get the latest piece of kit. If you ever cancel, you can keep the band and continue to view your daily stats on the device; you just won't have access to the app, or any of your big-picture data.
