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Lionsgate Live features debut on The Spirit Blu-ray
Lionsgate was early on the BD-Live train with War and Saw IV, and now its latest Blu-ray development Lionsgate Live will debut on The Spirit. Hitting the streets April 14,a flick that underwhelmed at the box office is lavished with a 7.1 DTS-HD MA soundtrack, and Lionsgate Live features that notify users of new features across all Lionsgate BD-Live movies. Viewers can also create a "Molog" and insert text, shapes and audio into the movie then share their customizations and commentaries with others on the network. The second coming of BD-Live, or just another useless bullet point like Yakuza Fighter?
Will BD-Live finally shine in 2009?
Let's not sugarcoat things -- BD-Live hasn't exactly been a runaway success. Sure, you could blame some of that on the fact that Profile 2.0 players are just now becoming a) affordable and b) plentiful, but really, it's the uninteresting content that's truly holding it down. According to a report over at VideoBusiness, that's set to change in 2009. Lionsgate is planning to open a dedicated BD-Live portal (christened Lionsgate Live) which will provide even casual fans with easy access to games, ringtones and filmmaker chats. Other studios are shifting focus to ensure that interactivity is seamlessly integrated and simple to navigate, not to mention getting BD-Live material onto more Blu-ray Discs. In our eyes, '09 is a make or break year for BD-Live; if consumers still aren't digging it by CES 2010, there's a good chance the investments in the technology will taper off. 'Course, those widgets sure seem to be catching eyes over on the connected HDTV side, so maybe there's hope here after all.
