LiquidSpeed
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Reebok Liquid Speed shoes use 3D drawing for a better fit
We've seen a number of limited release shoes built using 3D printing, but now Reebok is coming in with its own attempt to rethink the traditional molding process. Reebok's Liquid Factory draws the frame of these shoes in three dimensions, using a special "high rebound" liquid created by BASF. According to Head of Future Bill McInnis, this helps "create the first ever energy-return outsole, which performs dramatically better than a typical rubber outsole." Also, the Liquid Speed's winged frame wraps up and over the shoe, making for a tighter fit in all directions.
