LookAndSoundOfPerfect
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HD DVD's marketing campaign having an affect already? Image Entertainment thinks so
Image Entertainment recently announced they are bringing a few items from their concert library to HD DVD this year, however potentially more interesting is their reasoning why. According to VideoBusiness, VP John Powers specifically cited the HD DVD camp's courting of their library, lower production costs and upcoming $150 million "The Look and Sound of Perfect" advertising campaign that they decided to move up their release schedule and get titles out now. Of course, there is also a possibility this has to do with the company fending off a takeover attempt by Lionsgate, but still it highlights one of the main points of contention in this high definition format war. Each side has to not only sell to end users, but hopefully convince content providers to release on their format so consumers have a reason to buy the players. It's a bit of a chicken-egg scenario where they have to convince both sides the other is either coming or already here, and in this case it seems to have worked for HD DVD. The HD DVDs featuring Barry Manilow, Chicago/Earth Wind & Fire and Heart are now listed for release November 14.
Universal pumps up the HD DVD release list
Almost overnight, the list of "coming soon" titles on the North American HD DVD Promotional Group's The Look and Sound of Perfect website has exploded, with many new titles listed, some for the first time. Included on the list are recent releases like You, Me and Dupree and even yet-to-be-released summer blockbusters like Miami Vice and totally undated projects like Idlewild. We're sure these titles will come out on HD DVD eventually but the question is when. With limited studio support, HD DVD backers will be hard pressed to point out what you can watch on HD DVD because we're sure their competition will make a selling point of what you can't.[Via The Manroom]
North American HD DVD Promotional Group to showcase "The Look and Sound of Perfect"
We've had much to criticize about the HD DVD rollout as movies and players have slowly trickled onto shelves, sometimes with only a few days notice. Hopefully those haphazard days are behind us as Universal Studios Home Entertainment, Warner Home Video, Paramount Home Entertainment, HP, Intel, Microsoft and Toshiba have formed the North American HD DVD Promotional Group (not to be confused with the existing HD DVD Promotions Group). Their new tagline is "The Look and Sound of Perfect", which we can expect to have drilled into our heads by a $150 million marketing campaign this holiday season. If that wasn't enough, the roadshow will be returning, courtesy of a an 18-wheeler called the HD DVD Mobile Experience, coming to your town equipped with players, laptops and an Xbox 360 to show off what they can do.You can check out their promotional website www.thelookandsoundofperfect.com (warning: sound) and begin the brainwashing directly.
