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Lyft suspends its Bay Area carpooling service
Lyft has learned a valuable lesson from one of its most recent ventures: the carpooling biz is tough to get into. The company is "pausing" the carpooling service it launched for the Bay Area just a few months ago, and according to Forbes, it's all because it wasn't able to entice enough drivers to sign up for it. Lyft presented the program as a way to earn between $4 and $10 per ride just by picking up people going the same way. Unfortunately, things didn't work out, and the company reportedly told the team behind the offering that they'll be transferred to other divisions.
