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Leica teases our wallets with $50,000 Edition Hermès M9-P, $1,000 scarf sold separately
If you've ever wondered if designer names alone can send a product's price tag through the roof, this should suffice as confirmation. Hermès, the Parisian fashion giant best known for its prohibitively expensive wearable accessories, has teamed up with Leica for some creative marketing. Two special M9-P editions will be available -- a total of 300 Edition Hermès digital rangefinders will ship beginning in June for $25,000, while 100 "very special" (even more exclusive) Edition Hermès - Série Limitée Jean-Louis Dumas models will be available in July for, ahem, $50,000 (that's fifty thousand, in case you assumed it was a typo). Likely realizing that it would be insanely absurd to unload the M9-P for either price without lenses included, Leica has opted to offer both as complete kits. The less expensive version uses some fancy calfskin leather with a silver chrome finish, and ships with a Leica Summilux-M 50 mm f/1.4 ASPH. optic. The "very special" version, on the other hand, includes a Leica Summicron-M 28 mm f/2 ASPH., a Leica Noctilux-M 50 mm f/0.95 ASPH. and a Leica APO-Summicron-M 90 mm f/2 ASPH -- all finished in anodized silver. It also comes with a bag and a book. Due to the incredibly limited production run, you'll probably want to pitch a tent (or have your assistant park their assistant's Maybach) outside the Washington DC Leica Store, beginning sometime later this month. Update: Need little more convincing about the craftsmanship? There are making-of and unboxing videos embedded after the break.
Leica's M9-P to be offered in unicorn-guise, $31,770 and Japan-only
Currently drowning in more cash than sense? Do you also call the land of the rising sun home? Excellent, as we've found the perfect camera just for you: the elusive white variant of Leica's M9-P. Restricted to only 50 units, the unicorn shooter will go on sale come June for a cool 2,620,000 yen (or around $31,770) -- a hefty premium over the regular (read: black and chrome) permutations which cost $7,995. Granted those pedestrian versions don't come wielding an insane f/0.95 50mm lens out of the box. And if this ridiculous combo is priced out of your league, you could always go after its cheaper, yet also delectable white predecessor -- although we'll hazard you're going to need more than just luck finding it.
