MacbookAir2010
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Analyst: Apple sold 1.1 million MacBook Airs in 2010
Analyst Ming-Chi Kuo of Concord Securities predicts that Apple sold an impressive 1.1 million MacBook Air units in the last few months of 2010. Kuo originally predicted sales of 700,000 units but bumped up his estimate after receiving new information from Asian supply chain sources. The second generation MacBook Air debuted in October 2010 in 11- and 13-inch models and is reportedly selling at a brisk rate. This boom in sales is casually evidenced by the growing number of MacBook Air models spotted in the wild. Its slim and sexy form factor, coupled with favorable reviews have only bolstered the popularity of this model. Apple has not released sales figures for the MacBook Air, but its Q1 2011 financial earnings report confirmed the Cupertino company sold 2.9 million notebooks during the 2010 holiday shopping season. This sales number includes MacBook, MacBook Pro and MacBook Air models. If Kuo's 1.1 million estimate is accurate, then over 40 percent of Apple notebook sales came from the MacBook Air. Kuo is not the only analyst to take note of the MacBook Air. Shortly after launch, Rodman & Renshaw analyst Ashok Kumar suggested the popularity of the MacBook Air may cannibalize iPad sales. We recently took our own look at the question of the MacBook Air versus iPad and came to the conclusion that the two devices target different audiences. The question is not whether the MacBook Air is superior to the iPad, but which device is best suited to your needs.
Apple announces firmware update to relieve those nagging MacBook Air display issues
Looks like relief is in sight for new school MacBook Air owners suffering from display issues: you know, with the faulty logic boards, and the flickerin' and the freezin', and so on and so forth. MacBook Air EFI firmware update 2.0 comes highly recommended by Apple itself for all 2010 MacBook Air owners, with the company saying it will "resolves a rare issue where MacBook Air boots or wakes to a black screen or becomes unresponsive." Sounds like a no-brainer to us! Hit up the source link to download this bad boy for yourself.
10 copycat Apple ads
Whether you like them or not, find them utterly frustrating or a delightful pleasure to observe, one thing is for sure, Apple knows how to put a successful ad campaign together. In a case of imitation being the sincerest form of flattery, Business Insider has compiled a list of the top ten commercials most influenced by Apple's advertising style. From all white backgrounds to parodies of the "I'm a Mac vs. I'm a PC" campaign, to the Feist music sound-a-likes and up close and personal rotating video shots, these top ten ads have shown no shame in riding on the big waves that Apple's commercials have made. For a video of the new Macbook Air commercial, click on the read more button below. Photo by someToast/Flickr CC.
Is the new MacBook Air eating into iPad sales?
Although it's too early to come to any firm conclusions, Apple's new thin and light notebook computer may actually be hurting sales of the iPad. If true, this would be a distinct turn-around of the trend since the tablet landed earlier this year. In the months since its debut the iPad is generally credited with leading to a collapse in netbook sales. Rodman & Renshaw analyst Ashok Kumar cites anecdotal evidence that some consumers are taking a look at the new MacBook Air and deciding that its more complete functionality makes its a better option despite its slightly higher cost. Having a full keyboard, higher resolution display and USB ports make the Air more useful to anyone that has to do content creation. The lack of I/O other than the dock connector limits the user's ability to work with media files on the iPad or even do more extensive writing. Kumar also cites supplier checks with his assessment that production of the iPad might not be as high as some other analysts predict. According to Kumar only two million iPads are being produced each month, about one-third less than some projections. It will be very interesting to see how the sales numbers shake out when the October-December quarterly results are released in January. Can the iPad maintain it's momentum? Or will the Air become the new champion?
MacBook Air has its fully upgraded 11-inch version reviewed
Apple's new MacBook Airs aren't exactly performance kings -- if anything, they're performance laggards given the finely aged internals they have -- but there is some room for upgrading them should you wish for a little extra oomph. AnandTech cornered the maxed-out 11.6-inch variant, with a 1.6GHz Core 2 Duo CPU, 4GB of DDR3 RAM, and 128GB of flash storage on board, and put it through the usual benchmark routine. In spite of costing a much meatier $1,399 than the $999 default config, the upgraded Air was deemed to be a worthwhile improvement as it delivered an average of 15 percent better performance at the cost of no more than seven percent of battery endurance. To our eyes, the biggest driver for these improved results was the jump from 2GB to 4GB of RAM, something all of us can bear in mind when contemplating our next laptop purchase.
Apple reportedly acknowledges MacBook Air bugs internally, promises fixes
Apple isn't acknowledging any of the apparent issues with the new MacBook Air publicly just yet, but BGR is reporting that it's heard from a source who says the company is at least now confirming some of the problems internally. That's further backed up by some screen shots said to come from Apple's internal support system, which tell Apple employees what to in the event of a buggy MacBook Air, and say that Apple is aware of the problems and is working on a software fix. Of course, that's still far from a sure thing until Apple confirms it itself, but it does seem safe to assume that it at least knows something is going on.
2010 MacBook Air owners reporting logic board and display issues
Early adopters typically run into weird issues when putting their first generation gadgetry to use, and owners of the new MacBook Air models are no exception. Indeed, on the day of its release Apple had to push out a software update to stop the system from locking up while in iMovie -- but that wasn't the end of the woes. Thanks to a YouTube video, we've seen for ourselves evidence of a display flickering in a most unappealing manner, and we're hearing tales of other display issues, kernel errors that occur when the machines are trying to come out of sleep mode, and more. There's not been an official response from Apple yet, we're not sure how widespread the problems are, and we haven't experienced these issues first hand on our devices -- but we'll let you know as soon as we hear something. Promise. In the meantime, it looks like some of you might have a date with the Genius Bar. Video after the break. Photo credit: Cult of Mac
Found Footage: Back to the Mac in an incredibly great 104 seconds
Remember last week's Back to the Mac event where the stunning iLife '11 suite and the jaw-dropping new Macbook Airs were announced? No? Well if you missed it, Lockheed91 has saved you some time and reduced the introduction of the awesome new computers along with the amazing new releases of the incredible new iPhoto, the stunning new Garageband and the extraordinary new iMovie down to a remarkable 104 second adjective-fest. Take a look at this phenomenal (and really exciting) video after the break and see for yourself. [via Huffington Post]
MacBook Air review (late 2010)
The MacBook Air has never exactly been a simple product to review. Since the laptop's launch back in the heady days of 2008, we've always considered it a niche, high-end product and much less a mainstream system. Originally, the wafer-thin (and somewhat underpowered) laptop sold for a painful starting price of $1,799, and had its fair share of problems. Well, we've come a long way from Apple's original play, with two all-new models of the Air. The first is an update to the standard 13.3-inch model priced at a significantly cheaper $1,299, while the newest entrant to the MacBook family is a tiny 11.6-inch model that's nearly the size of an iPad -- and not wildly more expensive, starting at $999. Of course, over time the market for laptops of this type has gotten quite crowded, with a slew of ULV-based thin-and-lights that offer lots of options for lots of budgets. Do the new MacBook Airs have enough to take on a crowded market, or have they been bumped out of the game altogether? Read on for the full Engadget review to find out! %Gallery-106002% %Gallery-106035%
The Engadget Show - 014: Aaron Woodman, Windows Phone 7, Google TV, MacBook Airs, Palm Pre 2, Halloween Costumes, and more!
Get ready humans, because we have an all new, amazing Engadget Show fresh out of the box. For your viewing pleasure, Josh sits down with Microsoft director Aaron Woodman to chat Windows Phone 7 and demo nearly all of the new devices, including the Dell Venue Pro. Next up, Darren Murph joins the round table for a bunch of demos, including the new MacBook Airs, Palm Pre 2, and more Windows Phone 7. Nilay leads a thorough demo of Google TV via the Logitech Revue and Engadget editors Ben Drawbaugh and Tim Stevens make some unbelievable cameos. We've got highlights from the New York Reader Meetup, plus a Halloween costume contest that quickly gets out of hand. To round it all out, Kris Keyser brings the jams with a rocking set of chiptunes music with visuals from noteNdo. What are you waiting for? Watch it now! Hit up the new video stream after the break! Hosts: Joshua Topolsky, Nilay Patel, Paul Miller Special guests: Aaron Woodman, Darren Murph, Ben Drawbaugh, Tim Stevens, Tim Stevens' dog Bowser Produced and Directed by: Chad Mumm Executive Producer: Joshua Fruhlinger Edited by: Danny Madden Music by: Kris Keyser Visuals by: noteNdo Reader Meetup music by: Zen Albatross Opening titles by: Julien Nantiec Taped live at The Times Center Download the Show: The Engadget Show - 014 (HD) / The Engadget Show - 014 (iPod / iPhone / Zune formatted) / The Engadget Show - 014 (Small) Subscribe to the Show: [iTunes] Subscribe to the Show directly in iTunes (M4V). [Zune] Subscribe to the Show directly in the Zune Marketplace (M4V). [RSS M4V] Add the Engadget Show feed (M4V) to your RSS aggregator and have it delivered automatically.%Gallery-105882%
TechRestore takes some of the gloss off of new MacBook Air with matte screen option
While there is generally no arguing with the aesthetic qualities of products that come from Apple, that beauty does sometimes come at the expense of functionality. A case in point is the unfortunate trend to glossy screens on Apple's portable computing devices. If all you do is gaze at your MacBook in a darkened space to watch movies, the shiny black screens look great. If on the other hand, like us, you need to actually get work done in a diverse range of environments, a matte screen that doesn't constantly display your own mug is preferred. While Apple offers optional matte screen on the larger 15 and 17-inch MacBook Pro, no such option is available on the new 11 and 13-inch Air models. Thankfully, the talented folks at TechRestore have come to the rescue with a retrofit. For US$249, TechRestore will replace the mirror on your slim new MacBook Air with a matte display that otherwise matches the specifications of the original. The display replacement service will be available soon, and TechRestore promises a 24-hour turnaround once they receive your machine.
New 11.6-inch MacBook Air ripped to pieces, exposing proprietary parts
The entire world saw the 13-inch MacBook Air exposed to the elements before it was announced on stage, but its 11.6-inch younger brother is just now getting the teardown treatment. iFixit tore the tiny machine asunder, and found even more miniature battery packs nestled in its 0.68-inch-thick frame. Like Apple's previous Air, the components here are proprietary, and the 2GB memory module's actually soldered to the board -- some tradeoffs had to be made for miniaturization, we suppose, and we can't deny the result is a beautiful machine inside and out. On the plus side, the Toshiba solid state drive seems to be modular, so there's some modest upgrade potential there if you can find a supplier of the mini-SATA boards. Still, kids -- don't try this at home.
Is this the new MacBook Air?
We just received this shot of what is purportedly the inside of the new MacBook Air. Contrary to popular belief, the machine appears to be another 13.3-incher, with the primary modification being extra room for battery cells and apparently no room for a hard drive. Of course, this is only one SKU, so who knows what else Apple has in store. From what we can tell from the photo, Apple is taking its unibody styling and construction and running with it here, not that the MacBook Air was too far off from the MacBook Pro to begin with. The telltale sign is the black hinge, though it also appears Apple has done away with the drop-down side ports. Based on our own professional squinting ability, there are USB plugs on the left and right sides, Mini DisplayPort and an SD card reader on the left, and a power plug on the right. Of course, since the screw holes are facing us, we're probably looking at this from the bottom, so flip all of those around if you want to imagine using this thing (because, of course, the power plug will be on the Apple-standard left side). We also have it on good authority that the rest of the machine has been restyled in modern unibody style, including the large single mouse button, but that the screen is still like the current MacBook Air, instead of the edge-to-edge glass with black edges. Also, it's apparently running the same Core 2 Duo SL9400 processor of the current generation MacBook Air -- possibly further proof that this is a very early prototype (our source says the model dates back to at least April). We're working on getting more images and information, but for now at least two things seem (relatively) clear: Apple hasn't forgotten about the MacBook Air, and 13.3-inches isn't going out of style just yet. Hopefully we'll know for certain next week! [Thanks, anonymous] %Gallery-105194%
