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  • Madonna's new video is on Snapchat because Madonna is thirsty

    by 
    Joseph Volpe
    Joseph Volpe
    02.05.2015

    There's a track on Madonna's upcoming (read: twice leaked) album Rebel Heart wherein her 'Madgesty' (that awful nickname UK rags bestowed upon her that time she decided to possess the body of an unsuspecting, posh British lady that rode horses, lived in a countryside manor and spoke with a befuddled accent that no SNL comedian has ever been able to master) proclaims that "the Queen's been slain." Madonna is, of course, singing here about *her favorite subject: Madonna. And she's right. No self-respecting "Queen" would ever be so thirsty (that's kid lingo for "desperate") as to premiere a video for her new single on Snapchat, the ephemeral messaging-cum-streaming-video app(?) now valued at $10 billion that millennials adore. Which is what's happening at some point today for her single "Living for Love." I know, right? So thirsty.