MadsThimmer
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Dreams, curiosity and a passion for what's next: picking the brain of Innovation Lab's Mads Thimmer
Innovation. According to one Mads Thimmer, it's a word that held a great deal of mystery some 10-plus years ago, but today, "it's thrown around as a cliché." When you really get down to it, though, the art of innovating is a hugely delicate and complex one, fraught with frustration and a curious passion for never settling on the here and now. In covering the world of consumer technology, I've come to form my own understanding of what innovation is, what it isn't and how companies are embracing (or outright shunning) the idea. After an evening with the cofounder of Innovation Lab, however, I was rightfully ready to toss my own preconceived notions aside.
