makena
Latest
Rise and Shiny: There
I remember years ago staying up very late, usually on the weekends, chatting about politics or religion in a wonderful social MMO called There. My wife and I would join a bunch of online friends to haunt parties and other gatherings, often getting booted out because we would bring up sensitive topics or would act too silly. There was a great world to cut my social MMO teeth on. I had already been playing Ultima Online and EverQuest starting around '99, but There was a brand-new experience. I loved it. Social MMOs are a rare thing, often ruled by half-naked people and driven by mature themes. While There did have its "private parties" (if you know what I mean), it was generally a friendly place with a better creeps-to-normal-people ratio than other social MMOs. The game shut down in 2010, and I honestly thought it was gone forever. Somehow I missed the fact that it relaunched not so long ago, and this past week I was able to not only log in to the game but resurrect my avatar from all those years ago. Unfortunately, the game seems largely empty, but I do normally visit MMOs during the day. Still, I took a few screenshots and compared them to older ones just to show how things have changed. What a week. What a nostalgic, wonderful week.
Previously on MV TV: The week of September 8th
It's starting to cool down outside, at least here in Texas. Trust me, I know how strange that sounds, but the temperature during the middle of the day is moving up as usual and the mornings and evenings are pure bliss. If it's cold where you are now, settle down with a cup of coffee and take that newspaper and throw it in the trash! Who needs to read? Follow the magic links down below, and not only will you get the news, but it will be delivered in a completely non-newsy form: video game streams! Let's break down the top stories for this week. First, we'll be joined by the Pigster as he takes us on a tour of Spiral Knight's planet. Richie is still stuck in Guild Wars 2, but trooper that he is, he continues to file reports from the front lines. How brave! MJ returns this week with a recipe for Gnoll burritos from EverQuest II, a newbie tour through the character mines of Guild Wars 2, a quickie glimpse of the floating islands of Vanguard: Saga of Heroes, and an avocado dip recipe given to her by the pirates of Aion. I finish off by travelling back in time to a game called There, a title that kept me up for ages when I was younger.
Cinemassively: Being Virtual
Davey Winder wants the world to know that virtual interactions are about more than just business. They're about contact with other humans, finding love, or seeking escape from a disability. While this video may not provide the answers that his book does, it highlights the interesting misconceptions that people may have.When Davey was struck by a brain virus, he lost everything that meant something to him. Looking for solace, he discovered text-based online communities. He recently wrote a book, Being Virtual, that looks into the personal interactions centered around virtual worlds. In doing so, he answers a lot of questions that may come from having a virtual life, such as identity issues and embarrassment.If you have machinima or movie suggestions from any MMO, please send them to machinima AT massively DOT com, along with any information you might have about them.
Scion car prototypes to be drivable in There
Toyota-owned car manufacturer Scion has enjoyed a fruitful partnership with virtual world There. The company operates a virtual nightclub shaped like existing Scion car models. According to virtual worlds blog Worlds in Motion, the company has now decided it likes this kind of marketing so much that it is introducing three concept cars -- the Hako Coupe, the FUSE, and t2b -- into the game as drivable player vehicles. There has always placed a fair amount of emphasis on vehicles, so this seems to fit.At GDC earlier this year, we performed in-depth analysis of Scion's There campaign (and hosted some images depicting its plans) and came to the conclusion that it was pretty novel. At the time, we reported that There users had spent a total of 1,915 hours in Club Scion. Since then, that number has risen to 3,000. Whatever your feelings on in-game advertising are, it seems be working in this case.
Cinemassively: Lost in There Quest Commercial
VirtualVikki made this video, Lost in There Quest Commercial, for ThereCon last year. Taking place in July 2007, it was a week of science fiction events and activities in the virtual world, There. In order to motivate the viewers, she created this parody of Lost in Space.There is an interesting platform for machinima. They have a limited range of motions and customization, but they do have lip-synching ability built in to their voice system. The result is a bit more cartoony than Second Life, so it appeals more to the teen demographic. Many companies are doing interesting things in the platform, though, so we'll keeping our eye on it!If you have machinima or movie suggestions from any MMO, please send them to machinima AT massively DOT com, along with any information you might have about them.
Cinemassively: Global Kids Kofi Annan Simulcast to four different virtual worlds
Global Kids has been quite busy with their activities this year! They recently streamed Kofi Annan receiving the MacArthur Foundation's first International Justice Award. Not only was this event special and meaningful in the first place, but it was also fairly unique in how far it reached. The award ceremony was broadcast to the web, Second Life on both the main grid and the teen grid, There, and Whyville! Could this be a glimpse of the future of event outreach? For more information, check out their site, Holy Meatballs!If you have machinima or movie suggestions from any MMO, please send them to machinima AT massively DOT com, along with any information you might have about them.
GDC08: Building brands in virtual worlds
We've seen a lot of interesting things at the Worlds in Motion Summit which took place at GDC earlier this week, we found this post-mortum of Scion's virtual campaign in There.com fascinating. While we tune out commercials and skim over print advertisements as much as anyone, but well thought-out interactive advertisements in virtual worlds still feel novel and interesting. (Well, okay, some of them aren't.) So what made Scion's campaign stand out? Read on for an analysis.%Gallery-16584%
