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Under Armour's HOVR connected shoes aim to make you a smarter runner
Under Armour has been making a major push into smart running shoes for a couple of years now, and in 2019 the company is taking those efforts even further. This year, it plans to launch a suite of connected sneakers (five, to be exact), starting with the HOVR Infinite. Pictured above, the Infinite is a $120 running shoe that can be paired to Under Armour's MapMyRun app via Bluetooth, letting you keep track of your stats right on your smartphone.
Under Armour’s HOVR smart running shoes are more than just a gimmick
As fascinating as shoes like Nike's "PlayStation" PG2s or Adidas' "4D" Futurecrafts are, those particular models don't offer many (if any) benefits to avid runners. They're more geared toward sneakerheads than anyone else. But, that doesn't mean there aren't any tech-oriented pairs designed for people who enjoy running, be it casually or on a regular basis. That's exactly the demographic Under Armour is going after with its HOVR connected shoes, which consist of two different versions: a low-top (the Sonic) and a mid-top (the Phantom, pictured here).
Interview with Map My Run's CEO Robin Thurston
Earlier today we caught up with Map My Run's CEO Robin Thurston at the Cherry Creek Apple Store while waiting to buy an iPhone 4. He was gracious enough to chat with us for a few minutes about his company, his apps and the company's plans for iOS 4. Map My Run lets users track their workouts. It uses the iPhone's GPS functions to trace your route and monitor your progress towards your fitness goals. A cool new feature lets you broadcast your runs to your friends while you're running. Neat! Thanks to Robin chatting with us. You can watch the interview above.
