marchon3d

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  • ESPN 3D BCS Championship demo eyes-on

    by 
    Ben Drawbaugh
    Ben Drawbaugh
    01.09.2012

    It seems like it's been forever since we last saw college football in 3D at CES and oh my has the technology come a long way. ESPN partnered up with RealD, Marchon, and Christie Digital to present the LSU vs Alabama BCS National Championship game in 3D at the Las Vegas Hotel theater. We left wow'd and believe everyone else did too. We walked about the theater and didn't find a bad spot, although front and center was the best. There were a number of 3D cameras in use to cover the event (details after the break) which featured the same announcers as the 2D presentation, but different cameras from different angles. Of those cameras, the most dramatic was the wireless handhelds that made us feel like we were doing the pre-game interviews ourselves. The only gripe was that the typical 50-yard camera up high and center was not part of the presentation, we found ourselves missing the typical perpendicular shots that are a staple of most football broadcasts. This did reaffirm one thing, though, we can't imagine there's a single sports fan in the world who has experienced their favorite in 3D and not become a fan of the technology.

  • Calvin Klein plunges into 3D waters with pair of cool new shades

    by 
    Vlad Savov
    Vlad Savov
    11.05.2010

    Calvin Klein has never been afraid of associating itself with a bit of cheap marketing, so it's no surprise that the fashion brand is now slapping its name atop some 3D-capable sunglasses. The patent-pending curved 3D glasses from Marchon3D have been adorned with the CK livery and, erm, we guess they're that little bit more stylish than the usual pair of 3D goggles you might have thrown your way at the cinema. Now you just have to decide where your loyalties lie, Calvin Klein, Gucci, or Oakley?