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Peter Moore asks for transparency in marketing, doesn't mind being called ugly
"We're never not interacting with our community," Peter Moore recently claimed at the Edinburgh Interactive Festival, MCV UK reports. Apparently the EA Sports prez was advocating the need for more community engagement and developer transparency in the gaming industry, saying, "We needed to get away from the 'dark science' days of making games, when we'd just lob the consumer a screenshot on the odd afternoon." It's reported that he also argued for early and frequent marketing for games, adding that some publishers still don't understand the necessity for sustained engagement. He posits that community interaction and openness is key, though Moore admits he's had to develop a "thick skin" due to some forumgoers on the EA Sports blogs calling him "ugly." Aww, sorry Peter. We still love ya, buddy!
'Game Face' launches on Bravo, aimed at casual gamers
Nothing says 'casual' like sitting down and watching a program dedicated to your hobby. Which is exactly why ex-MTV Europe boss Peter Einstein is working on bringing "Game Face" to Bravo, a show not about watching silly things like game reviews, previews, and interviews, but about watching the games themselves -- unfiltered, if you will."From what we've seen in the past a lot of the focus has been more outside of the games, with presenter reviews, stats, interviews with creators and only a bit about the games themselves – as one assumed that you only 'play' games you can't 'watch' them," Einstein told MCV UK. "We feel this concept provides a fun, entertaining TV event which is appealing mostly to the casual gamer." And us? We're not so sure that casual gamers are going to be on board for simply watching gameplay of games rather than, you know, playing them.
