member-retention
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Officers' Quarters: Beyond recruiting
Every Monday, Scott Andrews contributes Officers' Quarters, a column about the ins and outs of guild leadership. He is the author of The Guild Leader's Handbook. If you create a guild with a very specific type of player in mind, keeping those players should be easy, right? As one guild leader found out, it's not as simple as it seems. Hi Scott. ... I've got a guild of 50 people (10-30 people and their alts) and I seem to have hit a wall. I put posts up, I scour WoW Insider for ways to market my guild (thanks for the shoutout, drama mamas) and I try to keep things interesting but nobody ever signs on anymore. We've got a core group of about... oh I'd say 5-10 people who still sign on every few days. How in the hell are we supposed to be a guild for disabled people and friends of the disabled when nobody signs on?
Officers' Quarters: 5 ways to retain members in Mists
Every Monday, Scott Andrews contributes Officers' Quarters, a column about the ins and outs of guild leadership. He is the author of The Guild Leader's Handbook. Mists of Pandaria represents a unique and unprecedented era for guilds. It will be the first time in WoW's long history that a player can see all of the game's instanced raiding content without a guild, by simply queuing up in the raid finder. Many people mock the raid finder experience. It's easy to make light of it, but to underestimate its impact on the game could cost your guild dearly. Guilds are no longer the gatekeepers to content. To keep those members who are on the fence about staying, you need to offer more. You need to add value to their WoW experience and make sure that members have confidence in the guild's leadership. Let's look at five ways to help you do that.
