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YouTube offers tiered membership levels to boost creators’ revenue
Last year, YouTube took to the VidCon stage to share new ways creators could make money. This year, YouTube returned with updates to those programs. For starters, it's adding new Channel Membership levels. Since last year, fans have been able to pay a monthly fee of $4.99 in exchange for added membership perks like exclusive live streams, extra videos and shoutouts. Now, creators can set up to five different price points and offer varying perks at each tier. According to YouTube, when Fine Brothers Entertainment tested offering multiple levels, the company's membership revenue increased sixfold.
