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Former MPAA PR man Rich Taylor joins the ESA
The ESA has a new head PR man, and he comes with some credentials. Rich Taylor is the new senior vp of communications and research at the ESA. Taylor was previously the head of the Motion Picture Association of America's communications department under former president Jack Valenti. The MPAA is well known for creating a very solid shield for the movie industry with its rating system and behind-the-scenes maneuvers.Taylor's MPAA experience will probably serve him quite well during those video game culture war flare-ups. It should also be noted that the man went from the movie industry to the video game industry -- oh how times are changing. The funny thing about Taylor's job, if he's doing it right, you'll hardly hear from him or uppity politicians in the press.[Via GamePolitics]
ESA releases video game economics study
An economic study commissioned by the Entertainment Software Association (ESA) found the industry continues to outpace US economic growth, but is that really that hard these days? The report titled Video Games in the 21st Century: Economic Contributions of the US Entertainment Software Industry found between 2003 - '06 the industry grew 17% annually, while the US economy grew 4%. The shocker in the report is that for the 24,000 individuals employed in the US, the average salary was $92,300 in '06.There a lot of big numbers with billions attached to them speaking of the industry's economic impact on various states. California is currently the largest employer of industry professionals with 40% of the industry's population and a $1.7 billion contribution to the Cali economy. Of course, Washington state came in second with Microsoft and Nintendo's HQs located there. We're a little more curious about the mode salary rather than the mean. The $92,300 sounds peachy, but we're pretty sure that high-level executives screw up the average. We're guessing the quality assurance ground troops don't eat porterhouse every night and burn Benjamins on the weekends for fun.
ESA's Gallagher spends time gaming with Washington Post
It's fun to watch Mike Gallagher, the still-new head of the ESA, as he evolves into his position slowly but surely. His image has transitioned from total noob, to hired gun, to softening up a bit and gaming with The Washington Post. If nothing else his image seems to be on the right track to represent the industry and have his big coming out at next year's E3.The WaPo piece paints Gallagher as a man who brings a Nintendo DS to Capitol Hill meetings to show lawmakers games that are actually more representative of the industry. He also apparently got a vanity plate from his children for Father's Day that says: GAME DAD. Robbie Bach, Microsoft entertainment division president, who is on the ESA board, gets a quote in the piece saying that Gallagher was chosen because he "games and understands the space." Then the WaPo writer and Gallagher have a gaming competition that ends in a draw. Gallagher continues to build a solid image that shows that he's political, but also understands "the gamer."And we really need a new photo of this guy. This photo of him from the National Telecommunications and Information Administration is *snore* and we're done using the Pokémon one. Oh, and we sure as heck ain't using the WaPo picture of Gallagher walking around with a PS3 like a boombox on his shoulder. Time for some respectable glamour shots with the ESA logo in the background -- maybe the ESA can hire Annie Liebovitz, industry should be able to afford their spokesman some good portrait shots..[Via GamePolitics]
