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Splinter Cell Conviction to feature in-game advertising during torture scenes
Imagine this: you're playing one of Splinter Cell Conviction's many "choose your own torture" sequences, as described by Ubisoft's Jeffrey Dickstein. As you're slamming a terrorist's face into a urinal, you might ask yourself, "is this the new Degree deodorant I should buy?" (Seriously, these are his words.) This is actually the pitch Ubisoft delivered at Microsoft Advertising's Gaming Upfront presentation in New York this evening. In-game advertising is rapidly growing, but has typically been relegated to sports and racing games. Splinter Cell Conviction breaks convention by being neither. Expect both static and video ads to appear throughout the environment -- including during the game's lengthy torture sequences. Perhaps they should take it one step further: Sam Fisher should grab a Coca-Cola bottle, smash it, and use the broken glass to kill a guy. Talk about refreshing! In addition, Ubisoft showed potential advertisers the "heat maps" they created whilst developing the game. These maps highlight likely places players will go while playing. Advertisers will be able to place their ads in high-density areas, in order to ensure maximum exposure to their brands while in the game world. Considering Splinter Cell is a stealth game, don't be too surprised to see ads inside of the conveniently accessible (not to mention remarkably roomy!) air ducts.
Blizzard puts advertising on the WoW front page
Bornakk has fessed up to Blizzard's little slip yesterday of letting gold buying ads sneak onto the official forums. As expected, he says it was a complete mistake, and that Blizzard is taking steps to keep it from happening. I'm surprised this isn't the action Blizzard took from the beginning -- when the ads first showed up yesterday, Blizzard's forum moderators were deleting (and presumably banning) anyone who mentioned the ads. But almost all of Blizzard's fansites (and even WoW Insider) have had problems with gold ads appearing in advertising content outside our control, so it doesn't seem like Blizzard need worry about it. Sure, it was a mistake, and sure, it was hilarious, but there was no reason to hide the fact that it had happened -- especially since there were screenshots aplenty right away.However, Blizzard apparently still hasn't learned their lesson: they've now also got external advertisements being served right on the game's front page. These ads are served up by the same company responsible for the ads on the forums, and thus clearly they have the same possible problems -- if one gold ad can appear, more can as well. And while the ad that appeared on the forums was not harmful (other than the fact that it linked to a website that offered a service that would get you banned from the game), anytime you're bringing outside content to your own site, you run that risk. Blizzard has decided to monetize their presence on the web, but it's costing their customers a little bit of security as well.
