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Blizzard vets form new mobile MMO company
At this point, we're beginning to think there are more former Blizzard employees than current Blizzard employees -- and they all form their own companies! The newish Silicon Valley startup, entitled Booyah, was recently announced earlier this year from ex-Blizzard vets Keith Lee, Brian Morrisroe and Sam Christiansen. This company aims to create what they're calling a "playful life companion", marrying the qualities of an MMO, social network sites and Apple's iPhone. This new project aims for a public unveiling in late Spring of 2009. So... like a month?What makes this project extra interesting is the fact that Booyah's advisory board consists of Blizzard's executive vice president of game design, Rob Pardo, and vice president of marketing for Nexon, Min Kim. Ok, now we're ready to take this project a bit more seriously. "We were immediately compelled by the promise of Booyah and the background of the founders," said Matt Murphy, one of the investment partners at Kleiner Perkins Caufield & Byers, who recently gave Booyah $4.5 million in Series A financing. "The iFund was created to help build the most promising and innovative businesses that utilize the discrete capabilities of the iPhone and iPod touch. Booyah is a terrific example."
AGDC08: Why 'free to play' doesn't mean free or easy money
Min Kim, the presenter of the talk, subtitled this event "A collection of thoughts on building and launching a Free-to-Play MMO." Kim has been around the world and back talking about his company, Nexon, and the business practice they're leading the charge on. Free to play games are bigger than ever in the MMO space, be they local titles like Runescape or imports like Nexon's own MapleStory.As Nexon America's VP of Marketing, Kim generally makes for a compelling speaker. Still, it was hard not to be impressed at the specifics and knowledge he brings to a conversation on this topic. Essentially a guide to putting together a free-to-play business model from scratch, Kim's talk centered around hard-won lessons from the front lines.Read on for details on everything from the benefits of selling to kids at Target, to the dangers and pitfalls of self-publishing a game.
Free to play pt. 2
Live TeamsLaunching is something like 10% of the overall effort. Keep your team small to start, grow when you prove your success. Don't keep on working on a second product until your first is growing and successful with its own team. Constantly check the vitals of the project, datamining and understanding what your players like and don't like.This is a Social ExperienceDevelop great gameplay focused on social interaction. Encourage establishing identities and tying players to each other.Free to play gaming isn't complicated math:Subscription MMOsTotal Revenue = Subscribers * Subscription CostPaying Users = Subscribers (100% of Users)Free to PlayTotal Revenue = # of Active users * Paying Rate * average revenue per user (ARPU)Paying Users = # of Active users * Paying RateFinancial Upside to FTP MMOsA minority of players pay, but you're likely reaching something like 10x more players generally. Average revenue per user (ARPU) is variable, with players paying above and below. That's inclusive, meaning players can pay what the game is actually worth to them. Players who don't pay can be monetized in other ways, without item sales. ARPU and paying rate can be greatly varied. Don't go for a crazy ARPU, go for something that's sustainable.
Joystiq hands-on: Combat Arms (Page 2)
Combat Arms employs a clearly visible player ranking system in order to tie together rank rewards, the in-game currency, and the socialization aspects.Kim and Yang noted that this balance between purchased items and off-the-rack choices didn't exist in the original Korean version of the game. As previously mentioned, the Korean gamers were looking for a more "arcade-y" experience. Grenades had flares to make them easier to track, mines had blinking lights, and every purchased item was a pure win for the player -- why not buy in that environment. As Kim put it, "American players have a definite concept of what is fair and what isn't," and they were determined to cater to that.Yang noted that the despite changes from the Korean version, Combat Arms retains the "jump-in-and-out" gameplay that made this take on the genre so popular there. Nexon believes Americans will respond (and are responding) to this vision of what an FPS could be, based primarily on the "feel" of the game. As an example, Min Kim noted the simple feature that you can run in the game:"If you press the shift button you actually run. That is not an option in a lot of other FPSs so it feels a lot faster and a lot of people like that. It's one of those things that is not easy to market; you can't say: 'hey you press the shift button you go really fast' on the back of a box. They don't know what that means until they start playing it." After talking through the game as a concept, we sat down to play a few rounds -- dying numerous times to both Kim and Yang as they schooled us on the game's public servers. (Protip: Anyone interested in jumping into the game can already do so. Nexon has had an amazingly positive reaction, and had to increase their server capacity unexpectedly fast to deal with demand.)During our back-and-forth matches, Yang stated that Nexon's planning to update the game on a regular basis. The company has been regularly releasing a patch to the game every two weeks since the game's beta began. Every update will add new weaponry, while a new map or game type will be added every month or two.That endless state of updates driven by player demand will likely never stop for the game, and neither will the game's "test" state. After the interview, we spoke with Nexon representative Robert Holtzman to clarify when the game would be going with a hard launch. He laughed, and noted that the game might never get one -- given the title's popularity already, Nexon plans to continue to expand through word of mouth advertising and constant improvements.Overall, we walked away from Combat Arms very impressed. Given the game's region of origin and the stigma of a free-to-play titles, Nexon's offering is a surprisingly fun and impressively attractive offering. It's a fast-action title that will please the twitch-happy mindless shooter fan just as easily as one looking for a more tactical approach. On top of it all, it deftly ties online clan gaming and Web 2.0 sensibilities together with ranks, formal groups, and eventually social networking plugins. Given the unique blend of MMO and FPS in Combat Arms' DNA, it was intriguing and enlightening to see what the game has become. And it's always hard to turn down the offer of free. << PAGE ONE
Joystiq hands-on: Combat Arms
We recently had the chance to check out Combat Arms, the free-to-play online FPS brought to US shores by Nexon of America. Nexon is best known in the states for its unique side-scrolling MMORPG Maple Story. Despite the company's grounding in the MMO genre, Nexon chooses to see itself as a purveyor of online games in general. From online racing in Kart Rider to virtual karaoke in Audition, the company publishes or develops a multitude of multiplayer experiences. Its extension to first-person shooters, in that light, makes a great deal of sense. What's surprising is not that Nexon has chosen to jump into the FPS genre, but that the offering is as good as it is. The company has combined elements of mindless combat shooters like XIII with the multiplayer tactical orientation of a game like Counter-Strike. In doing so, it's delivered a title that can be as explosion- or strategy-focused as players want. And, of course, it wouldn't be Nexon without some unique twists -- namely, the incorporation of its successful microtransaction-based business model.%Gallery-27906%
Austin Game Developers Conference previews the evolving face of MMOs
Worlds in Motion has continued to announce some of the highlights of the upcoming Austin Game Developer's Conference. We've previously talked about featured speakers like Nexon's Min Kim, and interesting events showcasing the collaboration between casual gaming and MMOs. These newest events continue to explore some topics we've returned to several times before here at Massively. The business side of massive gaming, for example, will be explored in a panel entitled Evolving Business for MMOs. Speakers will include Turbine Business Development VP Robert Ferrari, CCP CEO Himlar Veigar Pertursson, Funcom Business Development VP Nicolay Nickelsen, Nexon America director Min Kim, and ImaginVenture SA COO Jessica Mulligan.Other talks will include tips for the changing face of MMO business models, focusing on free-to-play and RMT models. Another will discuss some of the challenges of running a Beta test, with hands-on knowledge from Keneva's Jonathan Hanna. Check out the full listing of MMO-related talks and panels over at the official AGDC website today.
Nexon's new western targeted MMOG Sugar Rush in closed beta
Nexon America's Min Kim dropped a hint in late May that an upcoming MMO title was in development in their Vancouver studio. The big secret is Sugar Rush, a new casual based MMO romp and stomp with coin collection mixed into the fray. It is the first MMOG from that studio that is intended specifically for North American audiences. While Sugar Rush is free to play, it will sustain development costs via a microtransaction model "item mall" similar to many other free to play MMOs. The game is currently in closed beta and Nexon America is not accepting applications at this time, but we hear it may launch in the very near future. The development team working on Sugar Rush is based in Vancouver, Canada and includes former Electronic Arts Worldwide Studios Group vice president and creative director Steve Rechtschaffner, as well as studio Klei Entertainment. Headed by Jamie Cheng, Klei Entertainment previously developed and published Eets, a 2D puzzle game for PCs which was later revamped for Xbox 360's Xbox Live Arcade.It will be interesting to see how Sugar Rush does in North America. MapleStory is unquestionably highly successful. It put Nexon on the global radar and shocked the naysayers when MapleStory earned 29 million dollars in revenue -- not bad for a free to play MMOG! The whole western and eastern MMOG market juxtaposition is fascinating; many have shunned a lot of eastern games in discussing the western market and vice-versa. A video from the closed beta showcasing game play is after the jump. Let us know what you think.
Austin Game Developer's Conference announces speakers
This year's Austin Game Developer's Conference, slated for early September, sounds like it will be a good one. Though the ION 2008 event was a fantastic MMO-focused design and development thinktank, AGDC traditionally fills that roll. CMP (the event's organizer) has announced some of the speakers that will be participating in the event. The list includes industry heavyweights like Nexon America's Min Kim, BioWare's Damion Schubert, and Cryptic's Gordon Wei.We're particularly interested in Mr. Schubert's talk. Last year his Zen of Online Game Design discussion was one of the highlights of the conference, and his discussion for this year sounds equally engaging. Entitled "Endgame: How to Build High-End Gameplay for Your Most Devoted Players", it would seem to be tackling one of the issues that a lot of MMO players find very pressing. Make sure to check out the descriptions of the events, and if you're thinking of going make sure to register soon. Early registration is only open through the end of July. And, of course, you can look forward to extensive coverage from Massively.com; we'll be at the event in force!
An ION 08 interview with Nexon America's Min Kim [Updated]
In a recent interview at Ten Ton Hammer, Nexon America's Min Kim spoke out about some of the company's plans for upcoming games, including their online FPS entitled Combat Arms which will be entering closed beta next week. He also talks a bit about another upcoming MMO title being produced by their Vancouver studio, but details are still not available.In addition, Min Kim speaks at great length about some of the existing titles they have have available in Korea, that they're hoping to port to the North American audience, including the wildly-popular Korean title KartRider. To garner interest with North American players, Min Kim realizes that the audiences are different, and social competition is where it's at. No other information was said about KartRider's introduction to North America, but he says more details will be available soon.Update: Though we initially listed both Audition and KartRider as games Nexon was looking to bring to North America, Audition has been available to North American audiences for some time now, complete with a catalog of familiar songs!
Nexon's Min Kim on the importance of Target to free to play gaming
Today Gamasutra has up a massive interview with Min Kim, public face for the Korean gaming powerhouse Nexon. Kim has spoken on numerous occasions at various industry events on overcoming challenges for free to play gaming. Those challenges have translated into huge opportunities, with games like MapleStory, Kart Rider, Mabinogi, and Audition earning Nexon big money. According to Kim, the microtransaction business model the company uses across its titles is responsible for that success. Many other MMO developers have attempted to emulate that success, but their entrenched position 'since the late 90s', has made that difficult.Some of Kim's most interesting statements surround their interactions with brick-and-mortar retail outlets. "We didn't really take off until we got the cards into Target and Best Buy and 7-Eleven. Over 50 percent of our player base doesn't have access to plastic, between 13 and 17. They just couldn't pay, so we'd effectively lose more than half our business. So that payment side is, I think, one of the biggest battles that people will fight." He goes on to discuss the possibility of Nexon games on the Xbox 360, the role of games in South Korea, and the misconceptions Western developers have when entering the free-to-play marketplace.
GDC08 Highlights: The future of Virtual Worlds and the end of GDC08
The Future of MMOs The Future of MMOs panel liveblogTeam Massively was there to live blog one of the most anticipated panels of GDC08. On it were a few names you might have heard of, like Cryptic Studios' Jack Emmert, Nexon's Min Kim, BioWare's Ray Muzyka, and Rob Pardo (who has apparently worked on some sort of popular fantasy game). We blogged a blow-by-blow account of the jabs, cuts, and parries from these Massive genre heavyweights. %Gallery-16640%
GDC08: The future of MMOs
Earlier today fans of Massively Multiplayer Online Games were given a rare treat: a look into the future of the genre. Five veteran members of the gaming industry debated the finer points of MMO game creation as it exists today, and how the games of tomorrow will be bolted together. Participants included Cryptic Studios' Jack Emmert, NCsoft's Matt Miller, BioWare's Ray Muzyka, Nexon's Min Kim, and Blizzard's Rob Pardo. Each designer brought their own unique points of view to the conversation, and their visible conflicts made for a not only entertaining but informational dialogue.The biggest point of contention during the discussion was the subject of Microtransactions; while Nexon's business model is based entirely on that concept, Cryptic's Emmert was a staunch opponent of the practice in general and as a "magic bullet" in specific. Mr. Emmert also dug several times at Blizzard and Rob Pardo, cracking jokes like "Isn't it true that Blizzard is going to buy the entire continent of Africa?" and essentially stating that the Massive gaming industry is deeply sick as a result of WoW's success. The entire liveblog of the discussion is available over at Massively, and is well worth a look. Gallery: GDC08: The Future of MMOs
GDC08: Massively is Live at the Future of MMOs panel
var digg_url = 'http://www.digg.com/gaming_news/GDC08_Massively_is_Live_at_the_Future_of_MMOs_panel'; Today at GDC Massively is liveblogging a sort of 'MMO Keynote', a panel entitled simply "The Future of MMOs". A simple title, perhaps, but probably the most anticipated event for Massive game designers and fans alike. On it are a few names you might have heard of, like Cryptic Studios' Jack Emmert, Nexon's Min Kim, BioWare's Ray Muzyka, and Rob Pardo (who has apparently worked on some sort of popular fantasy game). Moderated by MMORPG.com's Jon Woods, it's sure to offer some insights into the games of tomorrow.Below the cut is our blow-by-blow account of the jabs, cuts, and parries from these Massive genre heavyweights. The last time I saw a get-together like this was at the Austin Game Conference, and the result was a spectacular confrontation. If ... you know ... you like MMOs. Otherwise it's a bunch of guys talking generalities about "those addictive games". If the idea of the mind behind World of Warcraft talking about the games that he loves, along with observations from one of the founders of BioWare, combined with the insights of a tabletop gaming champion and a pioneer of Korean gaming doesn't interest you ... why are you here?Read on!%Gallery-16640%
GDC08: MapleStory's road to the US marketplace
Microtransactions aren't very well understood in the US, and so that was a big part of the massive subject that Nexon America's Min Kim delved into this morning at the Worlds in Motion conference. Beginning with a rundown on Nexon's ramp up to the RMT-based juggernaut it is today, he went into a great deal of detail about the tiny transactions that have built an industry (almost) overnight.The rest of his talk centered on Nexon'f foray into the United States. If you've been wondering about those MapleStory commercials, the cards at Target and 7-11, or all that adorable art - Nexon is the source. Read on for a discussion of how a foreign title built in South Korea can become so integrated with our own culture that they can offer up a Vegas-style wedding ceremony. Hail to the king.%Gallery-16441%
The epic fight: Retail vs. Microtransactions
This past week's DICE event had several head-to-head events pitting warring concepts in the gaming industry against each other. The ongoing struggle between subscription fees and RMT/microtransactional business models was represented at the event by an excellent debate. And topical, considering that it appears questions over the business model may have in some way scuttled the Marvel comics MMO.On the side of retail/subscriptions was Kelly Flock, a veteran of THQ and Sony. Min Kim, the director of operations for Nexon America, carried the banner for microtransactions. Most of their sparring centered over the economic benefits both sides offer. Kim focused on the cheap production costs of free-to-play games, as well as the appeal to casual gamers. "Once people start playing games for free, I don't know why they're going to start paying for one.", he said. Flock, meanwhile, offered evidence of a strong retail market and possible customer mindset problems in the US. Both of them had some compelling things to say on the subject, but it seems from the writeup that Kim and RMT won the day. A sign of the times?
