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Gamer DNA: Plenty of market opportunity in MMOs
Today, we have another in a continuing series of articles written by the highly talented Sanya Weathers for GamerDNA. In this, her latest column, Sanya looks into the numbers and just what the breakdown for MMO players means.When you compare groups of MMO consumers, grouped by game title, it's easy to be overwhelmed by World of Warcraft's market dominance. Indeed, many developers have learned the wrong lessons from Blizzard's success, and copied/are copying WoW features – without copying WoW's reasoning, methodology, or execution. The results are products that feel derivative and incomplete, with features that the consumers identify as being less than organically developed. Furthermore, WoW's market reach is so extensive that the most influential players in a social network sense will identify a borrowed feature as being WoW's (even if WoW itself borrowed the feature), and cost the new product credibility as innovators.Still, when you just look at the data, it's hard to avoid the desire to copy WoW. As we saw last week, WoW players log in more often, and play for longer sessions.
The Daily Grind: What is your favorite MMO blog?
We promise we're not fishing here. Nope, we definitely don't want you to proclaim your love for a certain website you might be reading right now. Not at all. Instead, we're interested: what MMO blogs do you read on a regular basis? Are you a fan of Raph Koster's view of the world? Maybe you're an aficionado of Van Hemlock's Tuesday Noob Club or the Ramblings of Ole' Bald Angus the Monk?Whatever your preference, let us know. We're always looking for new folks to read and inspire new features, articles, and (of course) posts of our own. What's your favorite MMO-related blog?
Why other MMOs remain the underdogs
Over at MMOG Nation Michael tries to answer the question of why Everquest 2 remains an underdog in the MMO market despite numerous updates and improvements to the game by SOE. And I've got to say I agree with his answer -- whether we're talking about Everquest 2, Lord of the Rings Online, or even Star Wars Galaxies (do people still play that game?). Despite how good other games may be, if all of your friends play World of Warcraft, I bet you're going to be playing World of Warcraft, too. While MMOGCHART hasn't been updated in nearly a year now, their last set of data breaking down the number of active subscribers maintained by all of the major MMOs at the time showed World of Warcraft holding over 50% of the market, leaving a dozen games to split the remaining half of the market. And just looking at my circle of friends, all of them play World of Warcraft -- a couple of them play Everquest on the side, several of us play Lord of the Rings Online as well, and one dabbles in the world of Final Fantasy. But if I want to hang out with all of my friends, I've got to log on to World of Warcraft. So how's the next big thing going to break into the market when all of my friends -- and probably yours -- play WoW? I'm guessing it won't be able to simply be a Warcraft-alike, but be something so far beyond World of Warcraft today that it will draw in the same mass of subscribers WoW did in its initial release. So what do you think the next big thing will be in the MMO market -- or is it so far off that we'll all just be playing a different Blizzard game by then? (I'm still waiting on World of Starcraft, thank you very much!
Prof debunks MindArk hype; causes CEO tantrum
Not sure how we missed this bit of juicy drama, so forgive us for the weeks-old nature of this post in advance, please. A chronological format works best: MindArk creates major media buzz with its announcement that they would allow players to draw money out of their Project Entropia accounts with a new debit card. We admit, it sounded novel, so we published our own uncritical account of the news. Wharton Professor and Terra Nova blogger Dan Hunter took a step back to ask whether the big news was really as fantastic as MindArk made it out to be. He analysed the deal then concluded, "Hey, guess what? This new frontier in virtual currency is...wait for it...a co-branded debit card." He went on to state that previous MindArk press releases, upon further analysis, appear to be "nothing but bullshit." MindArk's CEO throws a fit, sending a nasty email to one of Hunter's bosses at Wharton, accusing Hunter of "spreading slander." Hunter blogs it. Awesome. As Terra Nova commenter Peter wrote, "Someone should have told [MindArk CEO] Welter his god-mode is limited to [Project Entropia] alone...." See also: Aleks Krotoski's take, Daniel Terdiman's summary.
