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Netflix CEO says consumers just aren't interested in long-form video on portable devices
We were undeniably excited about Netflix coming to the iPhone and iPad, but according to CEO Reed Hastings -- who spoke on the subject during a Web 2.0 Summit panel discussion -- that move has actually had little impact on the company's business. In his mind, these results indicate that consumers just aren't interested in streaming long-form video on mobile devices and instead prefer the experience on bigger screens. To support his conclusion, Hastings cited how Netflix integration on the Xbox 360, PS3, and Mac significantly grew its subscriber base. While we personally disagree with his judgment on mobile and grant him honorary captain obvious credentials for his bigger screen preference remarks, we'll still entertain the possibility that Hastings may know somethings we don't. That's not to say the phrase correlation does not imply causation isn't tickling the back our throat though. But what about you, reader? Are you taking advantage of the little red app on your Apple portable devices or even on your new Windows Phone 7 handset? Hit the poll on the next page to tell us what's up.
The app market, by the numbers
The very insightful Stuart Dredge over at Mobile Entertainment has compiled an amazing primer on all of the numbers behind the app market (which you can also see by clicking the "Read More" link, although it's not viewable on an iPad or iPhone). If you want to know anything about how many apps are rolling out of the store, how many apps are installed on the average device, or what kinds of apps those are, Dredge's presentation will tell you. It's a really excellent compilation of everything we know about the App Store and the app market at large thus far. I don't think anything here is new or really that surprising. We already know that Apple is, by far, leading the race on number of apps (both created and sold), and we've heard before that games tend to do very well on the marketplace in a number of demographics. The end of the report has some great numbers, too, on standout applications like Angry Birds and the eBay app. Otherwise, it's basically a big round-up of a lot of the stats that we've heard so far. But having them all in one place gives a nice overview of just how big this little software ecosystem has become.
Apple puts limits on location-based advertising in the App Store
Apple's excited about mobile advertising (and it certainly seems like they're setting up a plan for local ads), but to devs, they say, "not so much." Apparently they've sent out a message that says location services should only be used to provide "beneficial information," not targeted advertising. Any apps that include ads targeted to where you and your iPhone are will be rejected posthaste, says Apple. There's a few things going on here -- Mobile Entertainment wonders just what "beneficial information" means. Certainly apps like Foursquare and MyTown provide business information based on your iPhone's location, and Foursquare especially is working on local deals with places that you've checked-in to -- is that considered advertising? And a few developers, including our friend Craig Hockenberry (MacNN messed up Chock's name in their post) say that Apple wants location-based ads for themselves. Kind of a jerk move by Apple, but if that's where the money is, I guess you can't blame them.
iPhone app claims 95% piracy rate
digg_url = 'http://digg.com/security/iPhone_app_claims_95_piracy_rate'; With all of the success stories coming out of the App Store, it's been pretty easy to forget the problem of piracy for most developers. Not so for Fishlabs, who've posted over on the Touch Arcade forums that their latest game, Rally Master Pro 3D, is experiencing a 95% piracy rate. You read that right: supposedly 95% of the people playing the game on the iPhone haven't paid for it. There's probably a multitude of reasons why that is -- the app is $7 with no trial version, it's not a super-popular app quite yet (so one pirated copy on a popular message board is probably traveling farther than the copies coming off of the official App Store), and there are probably at least a few other factors in the mix that we don't know yet. Still, 95% is obviously pretty darn high for a platform that's supposed to only deliver software through Apple's official store. Now, fortunately Fishlabs doesn't sound litigious -- they're not pulling the old "piracy = lost sales" fallacy that many companies in this situation would do. They are lowering the price on the app -- they expected it to be worth more, but apparently their consumer base seems to disagree. They tell Mobile Entertainment that they'd entertain the idea of providing content only through Apple's in-app purchasing service (presumably, that would prevent piracy by locking down the extra content), but they also say that's a gamble they've tried and missed on other platforms before. Of course, it'll take more than one post on one message board to make hay out of the problem of app piracy -- it definitely happens, but on the other hand, there certainly are apps selling well, and there are also apps not selling well that don't have this level of piracy going on. Apple already has lots of authentication and validation processes in place, but if app piracy is this big a problem for everyone, they may need to look at more.
Microsoft denies author's claim of impending Xbox2Go
In a denial that should come as a surprise to no one (what, like they were really gonna tip their hand this early?), Microsoft's Xbox chief for Northern and Eastern Europe told UK tech site T3 "that we're not even thinking about handhelds at the moment." Neil Thompson's remarks came just days after the Internet was buzzing about a claim made by author Dean Takahashi in his new book, Xbox 360 Uncloaked, that said half of the 360 development team immediately began working on a portable 'box right after the next-gen console was launched last November. Thompson went on to say that although the big M has no plans to release a PSP-like device, the huge mobile phone market offers the company a "really good opportunity" to connect people with "other entertainment experiences." You heard it here first, folks: instead of wasting all that money on hardware development, Microsoft is simply going to develop an Xbox emulator for cellphones that lets you pull content directly from the Live service (either that, or Thompson was just toeing the party line in order to keep the wraps on this supposed Xbox2Go -- you be the judge).
Pioneer updates Carrozzeria in-car entertainment systems
If you're looking to play almost every audio/video format known to man in your car, even MiniDiscs, then Pioneer has just introduced a whopper of an in-dash system that may be perfect for you (well, if you live in Japan, that is). The AVIC-VH009MD in-car multimedia system, which takes over the high end of Pioneer's Carrozzeria lineup, features a 5.1 channel amp, dedicated TV tuner, GPS receiver with birds-eye view, and a head unit that contains a 7-inch screen and plays back DVDs, CDs, MDs, and MP3/WMA files as well as DivX-encoded videos. Also new to the Carrozzeria line is the AVH-P90DVA, which also has a TV tuner and 7-inch screen, but *only* supports DVDs, CDs, VCDs, and the aforementioned codecs plus AAC, but not MiniDiscs or navigation. The all-in-one system will go for a cool $3,200, while the AVH-P90DVA costs $2,300, although if you want to listen to tracks from your cellphone, you'll have to forgo a lot of these niceties and stick with the Bluetooth-equipped AVIC-S1 that we brought you the other day.Read- AVIC-VH009MDRead- AVH-P90DVA
