Mobilebeat2010
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AdMob CEO says Apple isn't enforcing mobile advertising restrictions
They prompted some public outcry from competitors and a preliminary antitrust investigation from the US government, but it looks like Apple isn't even enforcing those new rules on outside ad networks -- at least not yet. That's according to none other than AdMob CEO Omar Hamoui himself, who said at the MobileBeat conference this week that "they haven't been enforcing" the new regulations yet, and that he's "very appreciative of that." If enforced, those regulations would prevent companies like AdMob from collecting some analytic data on ads placed in iOS applications -- data that Apple itself could collect with its iAd platform. Of course, it's not clear when or if Apple will start enforcing the rules, but Hamoui seems to be content with the current situation, and even went out of his way to praise Apple's own advertising efforts, saying that "anybody getting advertisers interested in mobile is a good thing. It's not at all a zero-sum game."
VW Passat takes the red pill, jacks into Nokia's Terminal Mode (video)
We've seen flashy concepts of what Nokia's seamless cellular infotainment initiative might look like, but it took a pair of Germans from Volkswagen to give us our first glimpse of Terminal Mode in action. At MobileBeat 2010, engineers showed off the video after the break, which shows how a prototype VW Passat might be rigged -- in this case duplicating the phone's display in its entirety (plus additional controls) on the auto's larger touchscreen. Sadly, VW said the tech's still a couple years away from commercial integration into vehicles, though they expect to see third parties selling Terminal Mode add-on kits and the like a bit sooner. Until then, Nokia and partner companies have to figure out how to encourage developers while simultaneously restricting apps that might distract drivers; VW reps told us that while you'll download car-compatible apps from existing app stores rather than a separate Terminal Mode marketplace, compatible programs will be categorized and restricted from in-motion use based on a set of still-to-be-determined rules. Nerd-to-English translation: don't expect to watch Netflix for iPhone on the go. Sans a hack, of course.
HP's McKinney hints that a flexible display Palm device could happen
Speaking at MobileBeat in San Francisco today, HP's Phil McKinney chatted up the company's flexible display tech, which uses rugged Mylar-infused sheets similar to those found in solar panels and can display video while still being bistable the same way E Ink is -- in other words, it'll hold an image without power. Thankfully, this seems to be more than a pipe dream sitting in a lab somewhere, because McKinney went on to say that "these are the kinds of display technologies that will change what we think of in form factors, both in products from Palm with flexible displays, and with HP." In other words, it's entirely within the realm of reason to imagine a bendy webOS device that gingerly sips battery juice -- or stops sipping it altogether -- while you're reading the morning news. We wouldn't expect it any time soon, of course, but it's encouraging to hear a conservative industry behemoth like HP start to talk like this. In the meantime, can we just get a new Pre, guys?%Gallery-97337%
