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  • Throw money at YouTube Gaming stars each month with sponsorships

    by 
    Jessica Conditt
    Jessica Conditt
    10.15.2015

    Remember when we said Twitch learned a lot from the recent launch of YouTube Gaming, Google's own video game-focused live-streaming site? Turns out, YouTube is picking up some tricks from Twitch, a veteran of the live gaming arena. YouTube Gaming is rolling out "sponsorships," a new option that allows viewers to give money to their favorite streamers monthly in exchange for a few perks, like a special badge for live chat and access to exclusive chat rooms. Sponsorships are $4 a month in the United States and the program is in beta now for a select group of streamers across 40 countries. It's a lot like Twitch's own subscription option, which is $5 per month and offers special badges, exclusive chat rooms and usually a live shout-out from the streamer.