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  • Freetel is fighting to find a US niche for its mid-range phones

    by 
    Chris Velazco
    Chris Velazco
    02.25.2016

    If you take a look at who's making reasonably priced unlocked phones for the US, you'll see Chinese names like ZTE and Huawei pop up a lot. Freetel — a Japanese smartphone maker — wants in on that game, and it hopes a touch of Japanese design philosophy will help it stand out in a far-flung market that's notoriously tough to squeeze into. That's partially the idea behind announcing the Rei, a $249 Marshmallow-powered device that they expect to launch in the US within 6 to 7 weeks.​