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L'Oreal is bringing AR makeup demos to Instagram
L'Oreal and Facebook want a piece of the excitement surrounding augmented reality this week too. The pair have partnered for virtual try-ons for makeup using the tech, according to Reuters. Where will it show up? On Instagram, naturally, where beautify bloggers and selfie-connisseurs collide with the rest of us. No timeline was given, with Facebook saying "eventually" users should see it crop up in their feeds.
L'Oreal buys an augmented reality beauty app maker
Makeup empire L'Oreal wants to promote its huge collection of brands the high-tech way, so it's buying Modiface to make that happen. It's now in the process of acquiring the beauty tech company, which has been teaming up with big cosmetics brands for over a decade to create augmented reality apps for mobile and desktop. Modiface's AR tech powers quite a lengthy list of beauty apps, including a website where you can digitally try on Estee Lauder's lipsticks, which you can see in the image above.
Make-up brand taps AR to help you find the perfect brow shape
Benefit Cosmetics is throwing people all over the world a high-tech lifeline before they drown in desperation over failing to find the right brows for their face shape. The make-up company has teamed up with digital makeover veteran Modiface to create Brow Try-On, an augmented reality tool that can show what you'll look like with different eyebrows before you attack your real ones with a blade and a tweezer.
ModiFace uses Kinect to give you a digital nose job
ModiFace has been giving women digital makeovers for a while now, with apps for iOS and Android, but now it wants them to start scrutinizing themselves in public, too. The company just announced something called the "Anti-Aging Beauty Mirror," which is really just a Windows PC with a Kinect sensor mounted on top, allowing shoppers to try on makeup (and experiment with brow lifts) while they're in-store. As with the existing app, you can try on eyeshadow, lipstick and blush, only this time, you'll see the brand and color overlaid in the upper left-hand corner. (Maybe it's the technology, or maybe it was just my choice of green eyeshadow, but I looked like a clown.) You can also experiment with plastic surgery "anti-aging" effects including nose reshaping and a cheek lift. There's even a before and after view, reminding you your real jaw line is actually quite weak. It'll roll out this spring -- not that this will deter women from trying on the real makeup and then high-tailing it out of the store. Let us have our fun, people.
