monetization
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YouTube will now let breastfeeding and twerking videos be monetized
YouTube videos that feature breastfeeding content can now earn money on the platform, so long as they meet a certain set of criteria.
TikTok’s new monetization program is now available for all eligible US creators
TikTok announced today that its revised content monetization program is now available for all eligible creators. Designed to pay more and unlock more exciting, real-world opportunities,” the Creativity Program Beta launched in February as an invite-only program. Starting today, it’s open to US creators 18 or older with at least 10,000 followers and 100,000 video views in the last 30 days.
Blizzard claims it won't monetize 'Diablo IV' like 'Diablo Immortal'
Diablo IV will feature a different set of monetization systems than those found in Diablo Immortal.
Instagram rolls out paid badges to all US creators
Instagram is expanding the availability of Badges to all eligible creators in the US.
YouTube’s Super Thanks tipping feature rolls out to more beta users
While it’s still in beta, the company says its new “Super Thanks” feature is rolling out to “thousands” of additional creators in 68 countries.
Facebook is testing sticker ads in Stories
It’s giving creators more ways to monetize their audiences.
YouTube changes rules on violent game content to match movies and TV
YouTube is making a significant change in how it will moderate content that shows video game violence. Starting today, the company says it will treat "scripted or simulated" violence in games the same way that it approaches violence in TV shows and movies.
YouTube will make it easier for 'edgy' creators to find advertisers
YouTube has a tricky job of making sure ads don't show up alongside videos promoting extremist, hateful views or violence, yet also making sure it doesn't strip creators, who may post things like violent video game scenes, of their revenue-earning potential. In an attempt to get better at that, YouTube is experimenting with ways to match "edgy" videos with advertisers who are okay with content that's not totally PG.
YouTube streamers have another way to make money: selling stickers
Streamers on Twitch and Mixer have a number of ways to make money, including subscriptions, bits/embers and donations. YouTube has monetization options too, such as paid subscriptions and Super Chat (i.e. paid comments pinned to the top of a chat). One of the latest is animated stickers viewers can buy to show their support for creators.
Facebook adds new ways for public figures to make money and stay safe
Facebook wants to make it easier for famous people to engage with their fans on the site. That's why the company is launching new ways for Facebook users to interact with public figures they follow, be it internet creators, authors, athletes or sports teams. As part of these efforts, Facebook has started testing a feature that will let multiple public figure accounts contribute to the same Facebook Story during an event, plus a new tool in News Feed that's going to recommend people public figures they should follow. These suggestions, naturally, will be based on content you've engaged with on Facebook or other famous people you follow already.
YouTubers are unionizing, and the site has 24 days to respond
A group of YouTubers is teaming up with Europe's largest trade union to lobby for greater transparency. Until recently, the YouTubers Union was a community group with little power of its own, but it has now teamed up with IG Metall, the German Metalworker's union. IG Metall is one of the oldest unions in Germany and over its lifetime has expanded to cover workers in industries including electrical engineering, IT, plastics and textiles.
Facebook gives creators more ways to make money
As VidCon gets ready to take place between July 10th and 13th in Anaheim, California, Facebook has news to share with its creator community. The company has announced that it is introducing more ways for them to earn money on its site, starting by giving them the ability to choose better placement for ads in their videos. Facebook says that, in order to better support videos that may not have "a natural break for ads," creators will now have the choice to include non-interruptive advertising formats, such as pre-roll or image-based ads. This could come in handy on videos that are particularly short, for instance.
YouTube flip-flops on Steven Crowder hate-speech decision
Following a considerable amount of public shaming, YouTube announced today that it will no longer allow controversial conservative commentator Steven Crowder to monetize videos on his channel. The decision comes after the company declined to pull a series of videos published by the YouTuber in which he used homophobic and bigoted language to address Vox writer Carlos Maza.
Alexa's in-skill purchasing comes to the UK, Germany and Japan
In-game purchases are now par for the course on mobile, so it wasn't going to be long before the same principle was applied to voice assistants. Last year, Amazon opened up in-skill purchasing to all developers in the US after limited availability for select games publishers -- now the capability is rolling out internationally.
YouTube is removing ads from all Momo-related videos
YouTube is trying to dissuade creators from posting videos about the Momo Challenge (a viral self-harm hoax allegedly targeted towards kids) by stopping ads from running against such content. It told The Verge videos related to Momo violate advertiser guidelines, and as such can't be monetized.
Facebook expands mid-video ads to 21 more countries
Facebook is bringing Ad Breaks (the ads you see in the middle of videos on the platform) to 21 more countries, with support for five more languages. Alongside the global rollout of Facebook Watch, Ad Breaks expanded beyond the US last month to the UK, Ireland, Australia and New Zealand.
Facebook rolls out its Watch video service worldwide
Facebook launched Watch last year in the US as a platform for episodic TV content, and now it's going international. The social media company announced that the VOD service will be "available everywhere" as of now, giving creators around the world an alternative to YouTube. "We are supporting publishers and creators globally in two critical areas: helping them to make money from their videos on Facebook and better understand how their content is performing," said Facebook in a statement.
YouTube is reportedly paying creators to promote new features
YouTube is paying some of its top creators up to six figures to use and promote features like subscriptions and pinned comments in chat, according to Bloomberg. The report doesn't identify the creators (the terms of their deals aren't public and they won't want to risk YouTube's ire), but given the sums involved, it's a safe bet several of the platform's biggest names are receiving the payments.
YouTube clarifies how much cash its creators can make
A lot of creators rely on YouTube to make a living, but despite recent efforts to improve, the Google-owned site still takes videos down for no good reason. On top of that, mismatching ads to offensive videos recently spawned an "adpocalypse" that deprived legitimate creators of revenue. In a blog post, YouTube now says it will unveil new icons to let you know to what extent your video is being monetized. It'll also give you a new way to appeal directly in the Video Manager for copyright and community guideline problems.
Get ready for more ads in Facebook's Instant Articles
As part of its Journalism Project, Facebook has revealed that it will allow publishers to place more ads in Instant Articles. That will allow sites like the Washington Post and New York Times to eke a bit more money out of posts published directly onto the social network. Instant Articles are good for Facebook, because users stay on the site since they don't need to click on a link. However, they're not great for publishers, because you can't see native ads, discover more articles or check out new videos -- all of which help sites keep their doors open.
