Mosh
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Nokia set to shutter MOSH, direct thrashers to Ovi
Nokia never put an awful lot of marketing dollars behind its MOSH (MObile SHaring) initiative, but it still managed to reach millions. By and large, it was completely unchecked and unmoderated, enabling users to share all sorts of positive and negative content without Nokia poking around to see what was what. At long last, the mostly underground service is scheduled to be shut down, and it'll be a much more scrutinized Ovi taking over. As of now, there is no definite end date for MOSH, but there's no question that it'll be canned soon. So yeah, you should probably head on over and get one last fix while you still can -- who knows if Ovi will satisfy the same way.
Nokia Music Store launches without Warner Music due to file sharing fears
Notice anything missing from the Nokia Music Store launched yesterday? How about Madonna? According to the Wall Street Journal, Warner Music Group -- yeah, that guy -- is withholding their goods due to concerns with copyright abuse at Nokia. No, not with Nokia's Music Store but with their seemingly unrelated MOSH (MObile SHaring) file-sharing service. The other three majors -- Universal, Sony BMG, and EMI -- are all playing nice, however. A Nokia spokesman confirmed the absence stating, "we are hopeful that Warner will be part of Nokia Music Store in the future." Who knew that Madonna could be used like a big stick?
Nokia's N810 Internet Tablet, MOSH to debut soon?
We'll admit, the absolute last place we expected to find out about the N800 Internet Tablet's successor was an Island Def Jam press release, but hey, we'll take it. Turns out, a notice surrounding an upcoming bash just happened to reveal a tad too much about what would be featured there, as it clearly states that Nokia's N810 Internet Tablet will be showcased along with the outfit's mobile sharing service MOSH. Additionally, the "MOSH social sharing site technology will provide party guests with exclusive barcode mobile invites that will be scanned from their mobile phone," which sounds like all sorts of fun. Regardless, we're still categorizing all of this as a succulent rumor for the time being, but considering that the shindig is scheduled for October 23rd, we'd bet the official word is coming soon. Oh, and just in case the read link mysteriously goes down, a screen grab of the release is posted after the jump.[Via InternetTabletTalk]
Nokia and Apple both target price drop searchers (Updated)
In among all of the furor about the big iPhone price drop yesterday, there is, of course, marketers trying to ply both sides. Nokia was first with the Google ad you see above, in the results page for "iphone price drop"-- they called out early adopters and tried to lure them to something called Mosh, apparently some kind of social network. I really doubt any iPhone users would join a Nokia social network, even if they were unhappy about the price drop, but nice try Nokia.And then Apple came up with a little plan of their own. As you can see on the right, they wrote their own "late adopter" Google ad, cheering on folks who purposely waited for an iPhone price drop (like yours truly-- OK, it was so much on purpose as it was being cheap, but still).Now, most of the tipsters who let us know about this (thanks everyone!) were pretty unhappy that Apple so clearly targeted folks who waited, but that whole $100 rebate thing probably eases the pain a little bit, eh? Can you really blame these marketers for seeing a clear demographic and driving for it?UPDATE: Cory O'Brien emailed us and let us know that Apple didn't place this ad, he did. Read his whole story at his blog.
Nokia pounces on iPhone price drop with Google ads
One of the few hundred thousand that dropped 600 bones for an 8GB iPhone instead of the moderately more palatable $399? It's alright, Nokia still hearts you, and they want to prove it. Espoo wasted no time after yesterday's announcement in taking out Google ads encouraging disheartened, empty-walleted iPhone owners to check out its new MOSH service -- a collaborative mobile media site run by the phone giant -- to "salvage" their devices. With all due respect, Nokia, no amount of free content is going to put $200 back into our pockets, but we appreciate the thought nonetheless.[Thanks, Roberto M.]
