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Apple's latest acquisition will tell it what the world is listening to
When Apple spent $3 billion to buy Beats, it certainly made the headlines, but the company also goes to great lengths to keep smaller deals under wraps. One that has completely flown under the radar is its recent acquisition of Musicmetric. The service, if you're not aware, specializes in tracking how artists and their tracks are performing not only in the charts, but how often they're being pirated or how many potential new listeners they might have over a certain amount of time.