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BenQ apologizes for WTC ads, kind of
So Ben Chu, BenQ America's President, has apparently sent out an apology letter to people who wrote in to complain about the totally tasteless WTC ad from the other day. While we'd have liked to have seen BenQ be a little more forthright with its apologies and maybe send them to, say, media outlets that covered the flub, at least Ben was kind enough to draft a boilerplate and send it en masse to the offended. Thanks. Text after the break.[Thanks to everyone who sent this in]
BenQ uses WTC & 9/11 imagery to sell devices
We're not exactly what you'd call sanctimonious -- we try not to take ourselves or what we're doing too seriously -- but we feel obligated to call BenQ out for using an image of a crumbled World Trade Center in an ad for its new MusiQ campaign. We'll give them the benefit of the doubt and assume they don't understand how wrong it is to use the imagery of 9/11 to push products, but ultimately what they're doing is simply not acceptable. BenQ, do us all a favor, focus on your namesake ("Bringing Enjoyment and Quality to life") and don't ever try to be this kind of "hopeful" again.
BenQ's new MusiQ has sights on shuffle crown
While apparently this BenQ MusiQ player has been making the rounds in China for a little while now, it's the first we heard of it, and we're definitely impressed. While the diminutive player might not be quite as tiny as the iPod shuffle, not to mention the fact that Apple is about the only company that seems to be able to get away with producing a screen-less player anymore, the addition of a microSD slot sure is quite the feat. We're also kind of digging the neck chain headphone cord integration (peep the pictures after the break) -- even if it is a wee bit shiny. Unfortunately, the built-in memory is a mere 512MB, though microSD does alleviate that concern a bit. The player is currently available for 688 HKD, about $88.50 US. Click on for a bunch action shots.[Via The MP3 Players]
