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T-Mobile gets in Telus' face over use of "My Faves"
T-Mobile launched its myFaves service back in October of 2006, a service that's proven popular with customers -- and apparently, it's gaining popularity with other carriers 'round the world, too. In Canada, Telus unveiled a program whereby five numbers of your choosing get unlimited calling and texting in May of this year; sounds familiar, right? Yeah, it is -- same deal as myFaves, actually -- and that probably wouldn't have riled up T-Mobile. The Deutsche Telekom division doesn't deal much with Canada, after all, and a little international copycatting never hurt anyone, right? Indeed, we figure Telus probably would've gotten away with the promotion had they not decided to call it... wait for it... "My Faves." Now yes, we understand that the "M" is capitalized and they've used two words instead of melding them into one, but come on. Needless to say, T-Mob is less than pleased with the branding and has filed a trademark infringement suit in federal court up in the Great White North with the intention of getting Telus to go with something a little less familiar (say, "Fy Maves," for example). For what it's worth, Telus jumped on the Canadian trademark for its service a month before T-Mobile did, but we're pretty sure the whole prior art concept might apply here.
T-Mobile preps for My Faves launch
It hasn't been too much of a secret that T-Mobile has been planning something big and it had nothing to do with UMA. We have had some bits of information roll in about the big pink T launching something similar to Alltel's My Circle, very hipply dubbed "My Faves." This would allow their customers to place and receive calls to any predetermined number of their choice, as much as they want. Not a bad deal. Now the catch, you have to get a new phone because the service needs "special" software to enable the feature. (Good thing for you Pearl users that this handset already includes the extraordinary functionality).[Via Pin Stack]Check out more pics after the break
