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Nielsen is tracking streaming services like it does broadcast TV
To address the new normal of cord cutting, Nielsen is going to start tracking subscription-based streaming numbers in a big way. The idea is to measure streaming services in the same way that the outfit has tracked broadcast TV for decades: with demographic info and the number of people streaming a program. As TechCrunch notes, Nielsen is only tracking Netflix for now, but expects to start getting data from Amazon and Hulu streaming services by next year.
