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Facebook limits ad targeting following discrimination settlement
Facebook has settled the lawsuit accusing the company of violating housing discrimination law through its ad system, and it's making changes to reduce the chances of future issues with housing ads and beyond. Marketers who want to run ads for credit, employment or housing will no longer have options to target using age, gender or ZIP code. They'll also have a "much smaller" range of categories to use in the first place, and won't have access to "detailed" targeting that relates to protected social classes. As a user, you'll eventually have access to a tool to search for housing ads targeted at locations across the US, even if you wouldn't normally see them.
