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Nielsen compares mobile consumers across the globe, details the differences in how we connect
Right in-time with MWC, Nielsen's latest report provides some insight into how folks in different regions are using their mobile devices. On the whole, many of the findings aren't exactly shockers. Among many highlights, owners of smartphones and feature phones don't use their respective devices for the same tasks, while developed areas are more likely to have upwards of 4G connectivity with higher smartphone adoption rates. As you'd might imagine, people in regions with under-developed infrastructure tend to gravitate toward the likes of simpler, less costly feature phones. Diving deeper with some specifics, Nielsen points out that US-based users of smartphones gravitate toward map and video apps, contrasting that those in China are hungrier for info about weather and news. If you'd like to confirm any more of your suspicions about how mobile devices are being used across the globe, you'll find all the details your noggin desires at the source link below.
Nielsen says Apple is holding onto the smartphone lead for now
New numbers from Nielsen research show Apple still in the top spot in US smartphone sales. Android numbers continue to surge, while BlackBerry is declining. Citing November 2010 data, Nielsen says Apple has 28.6 percent of the domestic smartphone market, up ever so slightly from 27.9 percent in October. BlackBerry has slipped to 26.1 percent, while Android has amassed a 25.8 percent share. Even more interesting is data that says of those buying a smartphone in the last 6 months, 40.8 percent bought Android phones, while iOS phones had a 26.9 percent share, RIM grabbed 19.2 percent of the new buyers for its BlackBerry phones. What the numbers will do when, as expected, the iPhone comes to Verizon early this year is harder to predict. If the trends continue, it's likely Android will be in the smartphone numbers lead soon, but many analysts continue to predict Apple will remain number 1 in profitability.
Don't look now, but that Nokia in your pocket means you're over the hill
A survey of cellphone users in Australia, conducted by Panorama and released by Nielsen Media Research, has proved what pretty much everyone already knew: people are likely to base broad, stereotypical assumptions about you on your cellphone, just like they do with everything else you use and wear. We're guessing this breaks down a bit differently in Aussieland, but here's how mobile users tend to associate down under:Nokia: Family-minded, middle aged managers, balance seekers, health consciousMotorola: Fashion conscious, under 24, fun seekers, individualisticSony Ericsson: Ambitious young men, professionals, success driven, individualisticLG: Favorite of mums, stay-at-home parents, success driven, harmony seekersSamsung: Young women, career focused, success driven, fun seekersThe upshot of this research is that since most phone service providers rate the same, people are for the most part picking a carrier based on phone selection -- again, we're not exactly floored by the analysis here. Now all that's left is how to pigeon hole HTC and Palm users. We're thinking "good looking, fun loving, Engadget reader" would be a nice start.[Via textually.org]
TiVo launches division to collect, sell data on ad viewing
Talk about having your cake and eating it too: after having sent the advertising industry into a tizzy by enabling consumers to skip over its commercials, TiVo is now offering to sell those very same ad agencies and their clients hard data on the actual effects of DVR usage. The company's new Audience Research and Measurement division will initially utilize a random sampling of 22,000 subscribers to provide corporate customers with information about specific ads -- such as how many people viewed them during certain airings -- though the numbers will not be tied to specific demographic details. It will also use the collected data to tease out trends that may help advertisers combat the growing "problem" of commercial skipping; for instance, the type of program hosting an ad and its position in the commercial block may explain why it was viewed more often during one broadcast than another. This new offering may see TiVo heading towards a marketplace showdown with ratings giant Nielsen Media Research, whose own ad-tracking initiative is scheduled to launch this fall -- although it will not actually collect data on individual commercials. Once again, we've really got to hand it to TiVo -- the company that once looked poised for bankruptcy in the face of increasing DVR commodification has once again managed to stay in the game by leveraging the power of its considerable subscriber base to further diversify its revenue stream.
