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Unboxing Nike's self-lacing Adapt BB sneakers is like opening a smartphone
It was exactly a month ago that Nike took the wraps off of Adapt BB, its latest pair of shoes with power laces, and now the company is finally ready to bring them to the masses. The Adapt BB will launch globally on February 17th, although some lucky people have already been able to get them through Nike's SNKRS app. Unlike the HyperAdapt 1.0 from 2017, which were more of a concept project, the Adapt BBs are intended to be performance shoes for basketball players. They're also smarter than the HyperAdapts, thanks to a mobile app that pairs with the shoes via Bluetooth and lets users adjust how the laces fit. You can also use the Adapt application, available for iOS and Android, to change the two LED colors on the shoes.
A closer look at Nike's Adapt BB auto-lacing basketball shoes
Back in December of last year, Nike revealed during its quarterly earnings call that it was getting ready to introduce a $350 self-lacing basketball shoe. Ever since, sneakerheads have been highly anticipating the successor to the 2016 HyperAdapt 1.0, Nike's first consumer-grade sneaker with power laces. And now it's finally here. Enter the Adapt BB, an auto-lacing, app-controlled basketball shoe that's packing a ton of technology inside it. The highlight here, as you might expect, is a smart motor that automatically adjusts the lacing system to fit perfectly around your foot as soon as you put the shoe on.
Nike's Adapt BB is an app-controlled, self-lacing basketball shoe
We knew they were coming, but Nike has officially introduced its first self-lacing basketball shoes, the Adapt BB. These new sneakers are designed to provide a "truly customized fit for every basketball player," according to the company, thanks to a power-lacing system called FitAdapt that can be adjusted manually or with a smartphone app. The sportswear giant says that over the course of a basketball game, a player's foot can expand almost a half-size, which can affect their comfort level and ultimately have an impact on their movement and performance on the court. That's the problem Nike is looking to solve with Adapt BB.
Nike teases self-lacing shoes you can control from your phone
Ahead of the launch of its first self-lacing basketball shoes this week, Nike just posted a major tease to get people hyped. And while we can't see what the sneakers actually look like, it does appear you'll be able to adjust their power laces using your smartphone, based on a video featuring various NBA athletes trying them out. This would be a notable change compared to the HyperAdapt 1.0 from 2016, which had no wireless connectivity and, instead, came with physical power buttons that let you lace up the shoes. Another big difference is that the upcoming self-lacing sneakers are only expected to cost $350, much less than the $720 of the original HyperAdapts. That's all we know so far, but we'll find out everything about "the future of the game" of basketball tomorrow, so stay tuned to our site for more coverage from Nike's event.
