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Nike's new NYC flagship store is fueled by its mobile app
New York City's 5th Avenue shopping district is home to iconic brands like Tiffany & Co., Gucci, Versace and Adidas, but for the past few months a big member of that list has been missing: Nike. The company closed its flagship NikeTown store at the end of 2017, reportedly in part because it didn't want to be a tenant of the Trump Organization. But Nike never planned to leave 5th Avenue for good, and now it's back with a 68,000-square-foot, six-story space called the "House of Innovation 000." The store, which opened today, was designed with the Nike app in mind -- in what the company is calling a blueprint for its future retail locations.
App review: Nike+ GPS
Nike's dalliances with technology should be familiar to our readers by now, with the crowning jewel of course being the Nike+ run-tracking software that pairs a shoe-mounted sensor with your iPhone or iPod. Well, it was. The gargantuan sportswear company is moving with the times and throwing the hardware away with the introduction of its all-new Nike+ GPS application. No longer restricting our running shoe choice is groovy, but the app itself has the even loftier aim of simultaneously acting as your fitness guru, motivator and record keeper. And all it asks in return is access to the accelerometer and GPS modules inside your iOS 4-equipped iPhone or iPod touch (the latter's lack of GPS means it loses out on route mapping, but all other features are retained). So, let's see how this baby runs, shall we?%Gallery-101563%
