Nike
Latest
Nike is killing the app for its futuristic Adapt BB sneakers
Nike is discontinuing its self-lacing Adapt BB sneakers and providing a case in point of what can happen to tech that relies on apps.
Steve Dent07.05.2024
Nike and Strava partner up for curated workouts and original content
Nike and connected fitness subscription platform Strava are partnering up to simplify the act of transferring activity data from one service to the other. In the past, it was fairly complicated to send Nike+ data to the Strava platform. Additionally, Nike will make original content available on Strava.
Lawrence Bonk05.18.2023
Nike launches Our Force 1 collection of digital shoes with real-world perks
Nike's Our Force 1 is a collection of digital Air Force 1 shoes with potential real-world benefits.
Cherlynn Low04.17.2023
Nike Training Club workout videos coming to Netflix on December 30th
Over 30 hours of Nike Training Club content are heading to Netflix, starting on December 30th.
Will Shanklin12.21.2022
Nike's big push into the blockchain starts with '.Swoosh'
Nike is launching a blockchain platform, '.Swoosh,' where it hopes fans will collect and create virtual goods.
Jon Fingas11.14.2022
Nike Training Club adds adaptive workouts to make exercise more accessible
Nike has added adaptive workouts to Training Club to open exercise to more people with disabilities.
Jon Fingas07.29.2022
Nike is opening a 'technology center' in Atlanta next year
Nike's Atlanta Technology Center will focus on supply chain, cybersecurity and AI work.
Billy Steele04.07.2022
Amazon and Nike are reportedly thinking of buying Peloton
Bigger companies are eyeing the exercise equipment maker.
Mariella Moon02.05.2022
Nike sues Lululemon over its Mirror home gym product and apps
Nike has filed a lawsuit against Lululemon over Mirror, accusing it of patent infringement.
Mariella Moon01.06.2022
Nike acquires virtual sneakers and crypto collectibles startup RTFKT
Nike has acquired the RTFKT brand and team.
Mariella Moon12.14.2021
Nike is building its metaverse inside of 'Roblox'
Naturally, there’s a digital showroom where players can get Nike swag for their avatar.
Igor Bonifacic11.18.2021
Omorpho wants to make resistance training easier with its weighted workout clothing
You can look like Killmonger and get a better workout with these shirts.
Daniel Cooper11.10.2021
LeBron James is coming to 'Fortnite' on July 14th
On July 14th, two days before "Space Jam: A New Legacy" comes out in the US, Epic will start selling two different LeBron skins.
Igor Bonifacic07.12.2021
Paul George debuts his new $120 'PlayStation 5' sneakers
Nike's 'PlayStation 5' PG 5 shoes will go on sale later this month for $120.
Richard Lawler05.04.2021
Nike's PlayStation 5-themed shoes arrive next month
Paul George's new shoes will go on sale next month with a PS5 theme, but buying them will probably be as difficult as buying a PS5 right now.
Richard Lawler04.27.2021
Nike's latest FlyEase shoe slips on without zippers, laces or straps
The $120 Nike Go FlyEase is a performance sneaker you can put on or take off without using your hands.
Richard Lawler02.01.2021
Nike brings self-lacing Adapt tech to the Jordan XI
Nike is incorporating powered lacing tech into a Jordan shoe for the first time with this special edition Air Jordan XI Adapt.
Richard Lawler11.11.2020
Travis Scott joins the PlayStation team as a 'strategic creative partner'
Travis Scott is teaming up with Sony to promote the PlayStation 5, and their first video shows off some new Nike Dunk Lows that feature his recognizable reverse swoosh with the PlayStation logo.
Richard Lawler10.23.2020
Nike Run Club's Apple Watch app gives you more incentives to keep running
Nike's updated Run Club app for Apple Watch now offers running 'streaks' and a mode for twilight runners.
Jon Fingas09.19.2020
Nike's new 'League of Legends' range includes special Jordans
Nike is back with a new line of apparel celebrating professional League of Legends. The range includes four new jerseys that will be worn by the teams representing China at the World Championship later this month: Top Esports, JD Gaming, Suning and LGD. Nike took a similar approach last year, giving eventual World Champion FunPlus Phoenix, Royal Never Give Up and Invictus Gaming new uniforms to compete in at the 2019 tournament.
Nick Summers09.01.2020