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Nike's first self-lacing basketball shoes go on sale in 2019 for $350
If you've always wanted to play basketball in a pair of self-lacing shoes like Marty McFly's Nike Mags, you will get your chance next year. On the company's quarterly earnings call executives revealed plans for an "Adaptive" performance basketball shoe in 2019 that will cost around $350. Two years ago we got our first look at the HyperAdapt self-fitting technology in a $720 low-cut training shoe, but this technology will be cheaper and probably lighter, and obviously more athletically-inclined than the 2015 Nike Mag (shown above).
Nike’s ‘self-lacing’ engineer now works at Tesla
Tiffany Beers, the designer known for exploring the boundaries of athletic shoe technology with Nike, is headed to Tesla, according to a report at HypeBeast. As the Nike Senior Innovator, Beers had a hand in some of the coolest new sneaker designs, like the Marty McFly-styled Nike Mag and the self-lacing HyperAdapt. Now Beers will ply her trade at the automotive and power company as a Staff Technical Program Manager.
Nike designers on self-lacing shoes and the future of footwear
Tinker Hatfield and Tiffany Beers, the designers behind Nike's Mag and HyperAdapt 1.0, joined us on stage at CES 2017 to talk about how these self-lacing sneakers came to life. They also discussed how 3D-printed materials could shape the future of footwear, since we're seeing more of the technology being used for prototypes and models that end up making it to retail. As for what's next for HyperAdapt, Hatfield and Beers wouldn't give any details away, but they did say the 2.0 and 3.0 versions are already in the works.
Nike's senior innovator on the challenge of designing a self-lacing shoe
With the 2016 Mag and HyperAdapt 1.0, Nike turned its idea of self-lacing shoes into a reality in 2016. And who better to talk about this than two of the masterminds behind the project, Nike Senior Innovator Tiffany Beers and Vice President of Design & Creative Concepts Tinker Hatfield. In case you're not familiar with Hatfield's work, he designed some of the most popular Air Jordans, as well as the sneakers from Back to the Future Part II. Beers, for her part, led the team that built Nike's Electro Adaptive Reactive Lacing technology. Tune in to watch our conversation with them tomorrow at 10:30AM PT/1:30PM ET, live from Engadget's CES Stage.
Nike's power-laced Mags net millions for Parkinson's research
All the nostalgia around Nike's self-lacing shoe, the 2016 Mag, came together in a major way for a great cause. Today, the sportswear titan revealed it raised $6.75 million through its online raffle and two auctions, with all proceeds going to The Michael J. Fox Foundation. The money, as a refresher, will help the organization try to find a cure for Parkinson's disease. Michael J. Fox, who starred in the Back to the Future II film that made the sneakers popular, suffers from Parkinson's himself.
Nike's self-lacing Mags are hot, won't catch fire
For Nike, yesterday was the culmination of a passion project which began in 2007. It was then that iconic designer Tinker Hatfield, who is behind the most popular Air Jordan models, took on the task of creating an innovative shoe based on the one worn by Marty McFly (Michael J. Fox) in Back to the Future Part II. Now, as demoed by Fox himself last year, the Nike Mag is finally more than a film prop, thanks to a self-lacing technology the sportswear giant calls "Adaptive Fit."
Nike's 'Back to the Future' shoes can be yours in a raffle
The Nike Mag, aka Back to the Future sneakers, have been a work in progress since 2011. However, it wasn't until 2015 that they featured the self-lacing technology which made them a pop culture hit. Now, after a brief tease by Michael J. Fox last year, Nike today announced its plans for a general (albeit very limited) release of its second-gen Mags, this time with the "Adaptive Fit" laces that tighten themselves. Here's how it works: Nike has opened an online raffle for people to have a chance at winning a pair, where they can buy an unlimited amount of tickets for $10 each.
Self-lacing Nikes are real, will go on sale later this year
While we're still waiting for the Back to the Future-styled Nike Mag, the company has unveiled its first "self-lacing" shoe in another silhouette. The Nike HyperAdapt 1.0 senses the presence of the wearer's heel, and tightens its laces accordingly. Senior Innovator Tiffany Beers led the project, and says once the shoe is on, the wearer can adjust the fit with two buttons on the side to get things perfect.
Nike's power-laced 'Back to the Future' shoes arrive in 2016
Unless you've been living under a rock for the past few hours, then you know today is Back to the Future Day. In the trilogy's second film, Michael J. Fox's character Martin Seamus McFly, better known as Marty, gave us a glimpse of how things would look on October 21st, 2015. And even though the future according to the movie may have not been fully accurate (which is okay), Marty's power-laced Nike sneakers are indeed a reality. While the sportswear juggernaut did release the Mag in 2011, that version didn't use the self-lacing technology we saw in Back to the Future Part II. But don't worry, the actual Marty McFly shoes are coming in spring 2016, Nike has confirmed. Tinker Hatfield, Nike's VP of creative concepts and the man who designed the Mags, also sent a letter to Fox saying, "Although the project started as science fiction, we're now proud to turn that fiction into fact."
Back to the future: Nike designer touts 2015 arrival for Marty McFly's Power Laces
Back in 2011, Nike MAGs brought the futuristic looks of Marty McFly to the feet of sneaker collectors. There was just one problem: the fashionably-lit footwear from Back to the Future II was lacking its key feature. Well, now it seems that the iconic Power Laces will finally arrive in 2015. Nike designer Tinker Hatfield confirmed that the closure is on the way next year at a recent appearance at the Jordan Brand's Flight Lab. "Are we gonna see Power Laces in 2015? To that, I say yes!," Hatfield said. In case you've forgotten, the pair of MAGs in the movie were all the rage in 2015, so the schedule lines up. As the folks over at Sole Collector note, the question remains whether we'll see a new Power Lace-equipped version of the MAGs or if the add-on will arrive on a completely new model that laces itself. If you're not into waiting or high-tech sneakers, the 2011 release is currently available on eBay for around $8,000.
