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Nikesnkrs
10Adidas is using augmented reality to sell limited-edition sneakers
The experience will debut at ComplexCon on November 3rd.
Nike upset hypebeasts with accidental Android-exclusive SNKRS drop
The Off-White "Queen" sold out in seconds, before iPhone users even had a chance.
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10Facebook and Nike just gave hypebeasts a reason to use Messenger
Selling limited-edition sneakers in augmented reality is the new wave.
For Nike, augmented reality is the perfect way to sell hyped sneakers
The technology has become the company’s unexpected weapon against bots.
Nike's secret weapon against sneaker bots: Augmented reality
The company says it 'has come very close' to beating the auto-buying tool.