NintendoOfAmerica

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  • NOA's Reggie Fils-Aime talks Manhunt 2, AO titles

    by 
    Ross Miller
    Ross Miller
    06.27.2007

    Talking with Nintendo of America's Reggie Fils-Aime about WiiWare, Newsweek's N'Gai Croal used the opportunity to bring up Nintendo's stance on games rated Adults Only by the Entertainment Software Rating Board, first in relation to their "hands-off" approach to the download service and then with the recent Manhunt 2.Fils-Aime makes the company's stance with the ESRB very clear: no AO-rated titles. "This is not an image issue, Wii welcomes games rated E, T and M," he said, adding that he doubts Nintendo will ever approve an AO-rated title.Concerning Manhunt 2, Fils-aime said that, "What Rockstar has right now is a game rated outside our spectrum, outside any manufacturer's spectrum," and asserted that they are still interested in releasing the game if it receives a Mature rating.

  • DS Daily: Do you get a little Tingly?

    by 
    Alisha Karabinus
    Alisha Karabinus
    06.25.2007

    With the news -- following long-discussed rumors of a non-Japanese release -- that Freshly Picked: Tingle's Rosy Rupeeland is on its way to a European release, we figured it might be a good time to resurrect discussion of a US release. Of course, that probably hinges on whether or not NoA believes it would sell. So -- would you pick up a copy of Tingle's RPG? It's freshly picked ... how could you ever resist? Frankly, we'd be all over that like flies on things that are smelly.

  • Rumor: Kaplan, Harrison and Llewelyn leaving Nintendo of America

    by 
    Ludwig Kietzmann
    Ludwig Kietzmann
    06.06.2007

    Or rather, Nintendo of America is leaving them. According to Game Informer Online, which earlier this month broke news of the Redmond giant (no, not that one) relocating its sales, ad and marketing departments to either New York or San Francisco, approximately 90% of the employees in the affected areas have opted to remain stationary and accept a severance. Included in those leaving Nintendo are senior director of public relations, Beth Llewelyn, vice president of marketing and corporate affairs, Perrin Kaplan (pictured), and senior vice president of marketing and corporate communications, George Harrison. The executive trio's time of departure is still unknown, though GI asserts that Perrin and her pals will likely stick around until after next month's Min-E3 event in Santa Monica.

  • Harrison: Wii lifecycle may exceed five years

    by 
    JC Fletcher
    JC Fletcher
    05.29.2007

    Chris Kohler of Game|Life interviewed Nintendo of America VP George Harrison about the future of the Wii system, and his responses were, well, generally unsurprising. We wouldn't expect Nintendo to suddenly change their strategy in the midst of such success.Harrison said that because of the high prices of the Wii's competitors, he expected the Wii to have a lifecycle longer than the traditional five years. (Would that mean more than 35 million installed units in the US?) And it'll continue to have a pack-in for some of that lifecycle, since Wii Sports is a "cultural phenomenon" that is helping to draw people in to the system.Harrison also mentioned that more Wii software targeted at Nintendo's new "expanded" audience would be revealed at E3, and that a game download channel is in development.There's more, including some weird comments about localizing Virtual Console games and a response to the continuing shortages. Go read the whole thing, if you are so inclined.

  • Nintendo moving on up ...

    by 
    David Hinkle
    David Hinkle
    05.04.2007

    ... to the East side, to a deluxe apartment in the sky.In all seriousness, the company could be looking to relocate its troops somewhere else, as Game Informer reports Nintendo is looking to relocate to greener pastures outside of the Microsoft-inhabited Redmond, Washington. Of the potential cities in the U.S. where they could relocate, apparently San Francisco and New York are in the top running. Nintendo of America employees also supposedly received notification yesterday regarding this move, offering them severance packages should they not wish to relocate. These new offices could be opened as early as this Fall.With the Nintendo World Store in New York, we're confident that Nintendo might go there since the large store already gives them a good presence with the public. Of course, the rain and cold could be something they aren't looking forward to, so San Francisco would be a natural choice given that situation (also, it's closer to Japan). And with all the different branches of Nintendo of America having a presence in Redmond, Washington, this move is definitely going to affect the entire company. Here's to hoping it's a good one, should it come to pass!

  • Nintendo? Who's he?

    by 
    Nikki Inderlied
    Nikki Inderlied
    10.10.2006

    Not thirty years ago, the question of who or what Nintendo is would have been answered "Nintendo? Who's he?" Several years later, Nintendo continues to shock gamers worldwide. Sure there have been some rough patches but with the success of the DS and the release of the Wii just around the corner, Nintendo could come full circle and then some. News 4 Gamers posted a news segment that takes a look at Nintendo when the NES was first released. Gone is the banter that video games are the devil's work and you can't see a Jack Thompson for miles. It's just a great exploration of gaming at its popular birth. See the video after the break and get ready to have tons and tons of flashbacks.

  • Reggie for president: changes on the way?

    by 
    Ludwig Kietzmann
    Ludwig Kietzmann
    05.26.2006

    Yesterday, Nintendo revealed that several of their key personnel had been granted prestigious promotions, the most grand one being that of Reggie Fils-Aime being shifted to the role of President (we have to write it like that at least once) of Nintendo of America. Sure, Tatsumi Kimishima (now CEO) and Mike Fukuda (now executive vice president of business development) play important roles in the magical inner workings of Nintendo, but we haven't come to associate them with name acquisitions and posterior ass-aults quite like we have with Reggie.So, Reggie's the president. What does that mean for you, me and the creepy, unshaven guy reading over your shoulder? Well, apart from an increased desire to come up with a new and entirely daft nickname (The Preggie), not much. With the Wii's marketing plans already in full swing and a strong games lineup ready to be released and marketed to death, it's unlikely that a dramatic change in Nintendo's focus or image will manifest within the immediate future.The long run, however, may reveal some changes. When Reggie first took the stage back at E3 2003, many were surprised by his determination and attitude, qualities that didn't quite seem to fit in with Nintendo's supposed "family" image. The man can spin things at uncanny speeds, that's for sure, but there does seem to be conviction and passion beneath all the marketing hooplah. In his new position, Reggie may be able to influence Nintendo of America even more forcefully than before, taking command of its direction as opposed to just explaining why they've chosen that particular path.I'd like to know what you (creepy, unshaven guy included) think about all this. "Big deal!" or big deal?

  • Codebreakers get punk'd by Nintendo.com

    by 
    Christopher Grant
    Christopher Grant
    05.04.2006

    NOA_Rufus assembled a code puzzle at Nintendo.com, dubbed "The Luigi Code," that promised to reveal the secrets of the "Secret Society of Plumbers" to those clever enough to break the code. What could it be? A new Mario game? More Wii secrets exposed? Oh boy, it reads like an international mass market crime-thriller!Read on if you lack the inclination to break the code on your own, or read our title and realize that doing so would be a complete waste of your time.[Thanks to everyone that sent this in]